2008, Inbound Marketing and Sales Cycle

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Ardath Albee, CEO of Marketing Interactions, Inc. Your sales team must report to marketing and put these leads back into the hopper for nurturing.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

Achinta offers his industrial clients marketing for engineers by an engineer. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. How has your role changed? Leave your comments below.

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

Two Guys Walk Into a Bar, Talking About Account-Based Marketing

Leadspace

DECEMBER 15, 2015

I’ve been a B2B marketer for about 20 years. We’ve never had trouble identifying the unique challenges we face compared to B2C: B2B deals have a much longer sales cycle, there are more influencers and the buying decision is much more complex. “If inbound) marketing, with more than a little success. Enter ABM.

Account Based Marketing

Account Based Marketing Advertising Agencies ABM Paid Search Agency

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

Achinta offers his industrial clients marketing for engineers by an engineer. { As a practitioner in the field of Inbound Marketing Automation, I couldn’t agree more with you, and Mike Gospe’s view points about the need for a strategy before you embark on a quest for Automation tools.

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

WHEN : When on the sales cycle do you expect to engage with your prospects? However, it does require some tweaking and a dose of creativity in order to rise above the noise in attracting the attention of industrial buyers and engaging with them deeper into the sales cycle. Share your ideas here. All Rights Reserved.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. Copyright © 2010 Tiecas, Inc.

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

MAY 3, 2010

Achinta offers his industrial clients marketing for engineers by an engineer. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Business Blogging

Business Blogging Web 2.0 Long Tail Marketing Business

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Planning

Planning B2B Marketing Emarketing B2B

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

SEPTEMBER 20, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Lead Generation

Lead Generation Business Blogging Lead Scoring Lead Ranking

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Features

Features Web 2.0 Planning Work Management

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

SEPTEMBER 27, 2010

Please share with your friends and followers: Related posts that may interest you: Social Media and B2B Marketing Do Pair Well Social Media Marketing: Time Trap or Opportunity Magnet? Social Media with Email Marketing – is it the Super Combo? Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Social Media

Social Media Social Marketing Media Planning

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. You will receive a valuable link back to your won site because I have removed the default “nofollow&# attribute and I use CommentLuv.

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

JULY 20, 2010

Please share with your friends and followers: Related posts that may interest you: 5 Things Industrial Marketers Must Do to Attract Engineers and Turn Them into Loyal Customers Is Content Curation an Easy Way for Content Marketers to Do More With Less? Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Creativity

Creativity B2B Marketing Lead Ranking Lead Scoring

How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

SEPTEMBER 26, 2018

We just wrote about 99 benefits of content marketing. Among the benefits – shorter sales cycle (no. HANDPICKED RELATED CONTENT: 9 Stats That Will Make You Want to Invest in Content Marketing. By leveraging inbound marketing tactics companies can share content with the intention of inspiring their audiences.

FAQ

FAQ Paid Search Agency Content Marketing Work Management

The Basics of Inbound Lead Generation

Hubspot

MAY 26, 2014

This "hose-in-a-forest" situation happens all the time in marketing. Even though in the 2013 State of Inbound Marketing Report we found that 20% of marketers say increasing total lead volume is their top priority this year, lead generation itself may not be the problem at hand. Maybe there''s a kink in the hose.

Lead Generation

Lead Generation Generation Leads Lead

The Future of B2B is Changing. Are You Ready?

Engagio

OCTOBER 13, 2020

Marketing is playing a bigger role at the bottom of the funnel. Larger buying committees ( 12-16 people ) mean that sales reps can’t possibly be talking to every stakeholder 1:1 during a sales cycle — yet talking with multiple personas is exactly what Marketing is good at. (In Have we run sales cycles in the past?

Sales Management

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution

I Predicted Marketing Automation and it Changed Everything – Here’s My Next Big Prediction

Engagio

OCTOBER 1, 2019

Marketing is playing a bigger role at the bottom of the funnel. Larger buying committees ( 12 – 16 people) mean that sales reps can’t possibly be talking to every stakeholder 1:1 during a sales cycle — yet talking with multiple personas is exactly what Marketing is good at. (In I know all this sounds hard.

Sales Management

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

AUGUST 27, 2009

Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change. Eccolo Media 2008 B2B Technology Collateral Survey. Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Eccolo Media 2008 B2B Technology Collateral Survey. in January 2008.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Demand B2B Marketing

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Elyse DeVries.

Enterprise Management

Enterprise Management Work Management Twitter Marketing Management

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Elyse DeVries.

Enterprise Management

Enterprise Management Work Management Twitter Marketing Management

30 Women Shaping B2B Tech Marketing

SnapApp

APRIL 25, 2018

Check out their biggest challenge as B2B tech marketers, their thoughts on the b2b tech landscape, and what they're most proud of. . 30 Women Shaping B2B Tech Marketing. . Manager, Inbound Marketing. . . R achel is the Senior Manager, Inbound Marketing at Stack Overflow. Sonja Jacob. Rachel Ferrigno.

B2B Marketing

B2B Marketing Work Management Enterprise Management Marketing Management

30 Women Shaping B2B Tech Marketing

SnapApp

APRIL 25, 2018

Check out their biggest challenge as B2B tech marketers, their thoughts on the b2b tech landscape, and what they’re most proud of. 30 Women Shaping B2B Tech Marketing. Manager, Inbound Marketing. R achel is the Senior Manager, Inbound Marketing at Stack Overflow. Sonja Jacob. Rachel Ferrigno.

B2B Marketing

B2B Marketing Work Management Enterprise Management Marketing Management

B2B Marketing Zone

Using Content to Move Prospects Forward in the Sales Cycle

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Trending Sources

Focus on Content in B2B Marketing

The Role of B2B Marketing is Shifting from Lead Generation to.

7 Strategies for Using Content to Market Industrial Products

Two Guys Walk Into a Bar, Talking About Account-Based Marketing

Don't Count on Marketing Automation to Solve All Your Lead.

Generating More “Educated Leads” on a Small Budget

High-Performance Email Marketing for Attracting and Engaging.

Industrial and B2B Customer Engagement Simplified

Deconstructing the Four Stages of the Industrial Buy Cycle

Shortening the Industrial Buy Cycle in 5 Simple Steps

Content Auditing and Mapping it to the Industrial Buy Cycle

How to Make Your Business Blog Be All It Can Be

7 “Rs” for B2B Marketing Content Planning

B2B Lead Generation Using a Business Blog

Translate Features into Benefits if You Want Your Marketing.

Have Digital Marketing and Social Media Killed the Industrial.

How to Use a B2B Blog to Win Customers and Influence Prospects

Can Industrial and B2B Marketers Learn Creative Problem Solving.

How to Answer 25 FAQs on Content Marketing

The Basics of Inbound Lead Generation

The Future of B2B is Changing. Are You Ready?

I Predicted Marketing Automation and it Changed Everything – Here’s My Next Big Prediction

ClickInsights: How can B2B marketers use content effectively for demand generation?

The Top #Nifty50 Women in Technology on Twitter for 2012

The Top #Nifty50 Women in Technology on Twitter for 2012

30 Women Shaping B2B Tech Marketing

30 Women Shaping B2B Tech Marketing

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