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The Best Job in Social Media

Convince & Convert

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. Four Your Information. He started with an internship at TaylorMade in 2006 and again in 2008. Please support them; we couldn’t do it without their help!

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How to Create a Social Media Business Continuity Plan

Oktopost

The COVID-19 outbreak has devastated the global economy in ways not seen since the recession of 2008. It seems absurd, but even this time around, many companies were caught completely off guard across all departments – from operations to public relations. Lead generation and ongoing activities. Customer service.

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B2B Lead Generation Blog: Improve your online sales lead tracking

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Centralize your contact information.

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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

Assuming Ad Words is still around in a decade, your computer could find optimised keywords, generate content, monitor the campaign in real-time and then send you updates and strategic suggestions. The most advantageous of these, especially for public relations coordinators, is the growing development of sentiment analysis.

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Social media marketing isn’t a popularity contest

Biznology

The videos that were created by those influencers as part of this Fiesta campaign generated 6.5 million views on YouTube, Ford received 50,000 requests for information about the Fiesta, and they sold 10,000 cars in the first six days they were available. They ran ‘DEWmocracy Promotions’ and used social media to gather insights.

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Visible Expert Profile: Lori Randall Stradtman

Hinge Marketing

But in 2008, with graduation looming, the Great Recession hit hard and she began to think creatively about career choices. Her blog was gaining a lot of attention, and she saw that social media could be used to share ideas and generate buzz—something her firm was not doing. Give it away for free.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

It's time that social media understood that they are under the umbrella of PR, and need to learn the underlying foundation of public relations in order to become part of an integrated strategy. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

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