Remove sales
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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. Answer Man Once you’ve identified your top six questions, answer them.

FAQ 139
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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

Among the benefits – shorter sales cycle (no. How does marketing without talking about or promoting our product/service help us create leads and sales? That calculus varies based on your product sale point, obviously, but the base principle is still the same. How do we measure content’s influence on sales and revenue?

FAQ 96
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Regain Customer Loyalty With Content — an Interview With Jay Baer

ClearVoice

Content marketers create content for the buyer’s journey, but commonly overlook the stage after the sale closes… customer loyalty content. Yes, you should probably have an FAQ page on your website. Few companies have the ultimate FAQ on their website, where they have answered customer questions proactively.

Loyalty 102
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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Score this lead according to your preset BANT (Budget, Authority, Need, and Timing) criteria to determine if they are “sales-ready.”

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Best of 2008: Web & SEO Copywriting

WebMarketCentral

There you have it, the best writing on writing from 2008.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. data above). data above). Will send you a ping.

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Know Thy Audience: Business and Technical White Papers

Ambal's Amusings

This experience included a variety of sales, marketing, business development, and management positions. Technical White Paper: Microsoft - Partitioned Table and Index Strategies Using SQL Server 2008. E-Marketing Strategies for the Complex Sale by Ardath Albee. E-Marketing Strategies for the Complex Sale by Ardath Albee.

Paper 100