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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

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The best pharma event management companies in 2023

SpotMe Blog

They stay on top of trends and regulations in the pharma event space. They know the industry inside and out, staying on top of the latest technologies, trends, and regulations regarding HCP engagement and omnichannel strategies. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

I’m sitting on a panel next week that will discuss long-term marketing trends. This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile.

Spending 120
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The Graying of Facebook, Research and Other Signposts for Social Media Maturity

B2B Marketing Savvy

(Read time = 2-3 minutes) One of the surest signs of mainstream acceptance is when cutting edge trends bleed into traditional media coverage, become fodder for SNL and other parody spoofs, and (gasp!) Ah… Twitter and Facebook, we knew you when…. Sure, campaign 2008 thrust Twitter on to the public stage, but what else?

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Interview with ?Shep Hyken

Onalytica B2B

In that particular area the topics are a little wide and varied, for example there’s artificial intelligence, there’s social media, customer care, there’s self-service and there’s a number of areas that I think are trending stronger and stronger that are impacting the service world. So they influence my way of thinking.

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17 Compelling And Highly Usable B2B Marketing Statistics

Adobe Experience Cloud Blog

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. Online accounted for 7% of the B2B marketing mix in 2008. Source : Forrester Research. 54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work. this year, to $129 billion.

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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

Likewise, trending topics – such as self-driving cars and big data – have our piqued our collective interest in the potential of artificial intelligence and machine learning. According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019.