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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% of the online population), compared with just 65.1% By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile.

Spending 120
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7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

With a majority of marketing efforts going digital, that means even more content is needed. Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Copyright © 2010 Tiecas, Inc.

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17 Compelling And Highly Usable B2B Marketing Statistics

Adobe Experience Cloud Blog

Online accounted for 7% of the B2B marketing mix in 2008. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. US business-to-business (B2B) advertising and marketing spending will increase by 0.8% Source : eMarketer. Source : eMarketer. this year, to $129 billion.

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Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

Search Engine Performance Report: ROI up 13% in Q4 07, 97% of Additional Spend Goes to Google by Efficient Frontier It's hardly a shock that Google dominates search marketing budgets, but it is somewhat surprising, as this post reports, that the 800-pound gorilla continues to grow at the expense of competitors with higher ROI increases.

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20 LinkedIn Groups Every Marketer Should Join

Hubspot

Marketing. 1) Digital Marketing. Created: March 3, 2008. As one of the largest groups on LinkedIn, this community is chock-full of inspiration, intriguing discussions, and detailed tips and best practices for improving your online marketing, including mobile, SEO, email, and a heckuva lot more. 6) B2B Marketing.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! In much of the work I’ve done this year with corporate marketers, it’s become clear that much of what they think they know about their prospects is limited or has become outdated. in January 2008. Ardath Albee's Tip.

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B2B Lead Generation Blog: Improve your online sales lead tracking

markempa

January 19, 2006 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Improve your online sales lead tracking : » sales lead tracking from PlugIM.com Eight Ways to Improve your Online Lead Tracking [Read More] Tracked on June 24, 2008 at 12:36 PM Comments Improve your online sales lead tracking (..)