WebMarketCentral

SEPTEMBER 15, 2008

Search Engine Performance Report: ROI up 13% in Q4 07, 97% of Additional Spend Goes to Google by Efficient Frontier It's hardly a shock that Google dominates search marketing budgets, but it is somewhat surprising, as this post reports, that the 800-pound gorilla continues to grow at the expense of competitors with higher ROI increases.

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

Ambal's Amusings

DECEMBER 17, 2009

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! In much of the work I’ve done this year with corporate marketers, it’s become clear that much of what they think they know about their prospects is limited or has become outdated. in January 2008. Ardath Albee's Tip. Tom Pick's Tip.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

NOVEMBER 19, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Ardath Albee's book eMarketing Strategies for the Complex Sale. Laura Patterson's book Marketing Metrics in Action. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! in January 2008. via Beth Harte).

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

JANUARY 17, 2011

by eMarketer. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Social Media Gender Roles Follow Traditional Offline Trends by MediaPost Online Media Daily. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. B2B Marketing: Red-Headed Step-Child of SEM World?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? What percentage of web searches stop after page one of the results? How much do small businesses spend on search engine marketing? Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. Plus much more.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100