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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and key marketing messages. Similarly, a business has a mission to help customers solve a problem. Every article, podcast episode, or web page should connect back to and reflect it.

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Maribel is the author of the John Wiley & Sons book called Right-time Experience and she is the host of the AI with Maribel Lopez podcast. Highlighted Content : 33.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. May 19, 2008. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. Make sure your profile reflects that. Comment by lou suSi on May 19, 2008 @ 7:15 am.

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Visible Expert Profile: Jay Baer

Hinge Marketing

At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. This profile focuses on Jay Baer, a Visible Expert for digital marketing. ” Podcasts. From Politics to Digital Marketing.

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Influence in Marketing: our top 30

Exo B2B

I wrote a post on the subject last year to try to define the profile of these strange creatures we call influencers. In his words, “Beyond the professional influencers and industry experts are members of the media, customers, prospective customers and members of any communities that the brand is active in.

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Introducing Users to the Concept of Meeting Workspaces in MOSS 2007 | NetworkWorld.com Community

Buzz Marketing for Technology

Friday, June 27, 2008. Submitted by Susan Hanley on Fri, 03/14/2008 - 4:37pm. We created a custom meeting workspace template to meet a few other requirements. MICROSOFT SUBNET: Network World presents the independent voice of Microsoft customers. Research Centers. Anti-Virus / Spyware / Spam. Compliance & Regulation.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.