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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight.

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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Q: How has B2B trade magazine publishing changed over the last 25 years? As Cory mentioned, what has changed is how content is delivered, what formats people like to read, and what platforms and technologies they use to consume. I’ve also seen a lot of B2B freelance writers go into content marketing.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Banks are often perceived as boring , but as far as content goes, you can help differentiate yourself by taking a calculated risk to show what your brand does,” says Oxford.

Class 103
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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

White Papers. ENews Sign-Up. --> Magazine. E-Media Summit -->. 2008 FOLIO Award Winners. 2008 FOLIO Award Winners. Digital Magazines. -->. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Video Center.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn.