As a marketing professional, I have often come across clients, who think Social Media is nothing but a passing fad. They refuse to see the value social media can add to their marketing programs and are obviously missing out on the benefits of one of most the defining trends of our times. Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. B2B Social Media Marketing Present Usage Trends. MORE >>

Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Which industry segments are most actively discussed in social media? Who’s really using which social media networks? to 14.9% MORE >>

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? Social Media Statistics. Three caveats: first, though low, the influence of social media is growing. MORE >>

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In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” He was among the first in the trade press to recognize the significance of social media. And though he is now beginning to question its potential, he was an early advocate for content marketing as a promising new career path for journalists. ” By last year, he said , his working life was “consumed” by content marketing. Related posts: “Content Is Power”: Q & A with Mark W. MORE >>