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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)


In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. They’re distributing and promoting this content through all channels in the web presence optimization (WPO) model , to maximize their opportunities to be “found” online when buyers are looking. What type of content is most effective?

How to write for social media


This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. Writing for social media is about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use. Like this post?

This Week in Content Marketing: Social Media Isn’t Dead, We’re Just Using It Wrong

Junta 42

In this week’s episode, Robert and I disagree with an article that claims social media marketing is dead, and we discuss what the problem really is. Next, we applaud an article about the growth of podcasting and share our thoughts on its importance as a content marketing opportunity. Content marketing in the news. Can we admit now that social media marketing is dead? (6:44):

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? hours.

Study: B-to-B Marketers Lagging With Social Media

delicious b2bmarketing

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. Media Kit. B2B: Business Media. Consumer Media. ENews Sign-Up. --> Magazine. Media Kit. E-Media Summit -->. 2008 FOLIO Award Winners. Digital Magazines. -->. Study: B-to-B Marketers Lagging With Social Media. Search Now: Magazine Industry Jobs.

Top Social Media Measurement and Tracking Tools

delicious b2bmarketing

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. Media Kit. B2B: Business Media. Consumer Media. ENews Sign-Up. --> Magazine. Media Kit. E-Media Summit -->. 2008 FOLIO Award Winners. Digital Magazines. -->. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Content Licensing.

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Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” He was among the first in the trade press to recognize the significance of social media. ” By last year, he said , his working life was “consumed” by content marketing. Paul Conley. Schaefer.

Grow Your Wiki

Buzz Marketing for Technology

social. social media. user generated content. Web Content 2007. Jun 26, 2008 0. Jun 25, 2008 0. Jun 25, 2008 0. Social Enterprise: Interview with 7thFloor Magazine. The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0. About.

Wiki 11

Chuck's Blog: Why Supporting Knowledge Workers Is Hard For IT

Buzz Marketing for Technology

« A Pretty Good Discussion -- ON Magazine | Main. Storage Virtualization and Data Migration » June 10, 2008. I ran into this when I was launching our internal social media proficiency effort. Posted by: Tony Karrer | June 11, 2008 at 08:01 AM. June 2008. May 2008. April 2008. March 2008. February 2008. January 2008.

Wiki 11

A Simple Content Marketing Model Most Companies Ignore

Junta 42

Our 2015 B2B content marketing research showed that the average B2B company uses 13 content marketing tactics (i.e., More than not, enterprises are sporadically distributing content over a number of platforms with a number of content types. If we look at some of the greatest media and branded content marketing examples, a simpler, better model may actually exist.

Social Media Usage in Content Marketing Jumps 500% in Two Years

Junta 42

As a follow up to our 2010 Junta42 Content Marketing Study , we've been doing some comparisons between content marketing product usage in 2010 versus 2008. Here are the highlights: Significant Increases in Content Distribution. Social Media (i.e., Twitter, Facebook) - distribution of content through those channels has increased over 500% in two years. Slight Content Marketing Increases. Digital Magazines. Custom Print Magazines. If you missed it, you can download the entire content marketing study here Podcasts.

The Top #Nifty50 Women in Technology on Twitter for 2012


This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. We’ve also expanded the focus of the #Nifty50 this year to include an element of social good—the #Nifty50 Kids project. Stacey Acevero. sacevero. Zdatny.

Will Your Social Media Service Tell You When It Hits The Iceberg?

WindMill Networking

Social Media and Business: Will your social media service provider sink and disappear? Unless a venture succeeds, in the business of social media we are probably obliged to only one of Ben Franklin’s certainties. After all, mission critical social platforms, services or tools can and will change the rules of the game (did I say Klout ?) Global reach.

Secrets of Social Media Marketing – a podcast with Paul Gillin

Buzz Marketing for Technology

There is no doubt the speed of change in the media space is blinding. Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Check out my podcast with Paul as we discuss some of the Secrets of Social Media Marketing.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. This year, we also decided that honoring the tech sector’s greatest social media advocates on our respective blogs isn’t enough. Mark is the author of “ Socialized!

Wikipedia Management for Dummies


While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. “Why should I?,” ” No you can’t.

Let the 2008 Trend Lists Begin

PR Meets Marketing

It's that time of year when reporters, bloggers and companies take out their crystal ball to predict trends for 2008. Traditional media" have already started creating blogs in specific topic areas but this will need to branch out more in terms of open comment policies and having dedicated bloggers versus reporters who blog. . The social networking space will begin to implode.

Why Failing to Fact-Check Could Ruin Your Content Marketing


My time as a researcher may be over, but I still rely on many of the same skills now that I help manage Contently’s editorial services. If you’re a content marketer, you need someone like me on your team—someone who inhaled Nancy Drew books as a kid, solves mundane mysteries, and likes to get to the root of things. My name is Cara, and I’m a recovering fact-checker.

Does Your Native Content Dream Team Have What It Takes?

Content Standard

Last month, the CMO–your boss—tasked you with a very clear objective: Increase the presence of the company’s brand with an aggressive content marketing strategy. You’ve been interviewed by top marketing publications for your stance on native content. You also know well the benefits of content marketing—it, after all, is predicted to further boom in 2016. Writers!

Invisible Brand Marketing Is Not Just a Facebook Problem!

Digital B2B Marketing

Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. Social: Twitter Click Rates Are Falling. Facebook isn’t the only social network where brands aren’t reaching their audience as effectively today. Twitter has gone from a social network to a content deluge. in 2011. Your Turn.

Hillary Clinton Is Borrowing Marketing Tactics From Taylor Swift (And It's Working)


While most celebrities' personalities and lifestyles can seem way out of reach for us "normal" folk, both Taylor Swift and Hillary Clinton find ways to relate to their fans and followers using social media. This was a clever nod to both the name of her book and the contention her pantsuits have been causing since basically forever. They've both been on the cover of Vogue.

Best Social Media Stats and Market Research of 2010 (So Far)


Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? link].

Content IS your Brand

Buzz Marketing for Technology

Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before and its going to get worse thanks to social media. world all you have now is your content. world – content is King. It's been a game of whoever can create the most content wins. It's time to crank on the quality of your content machine not just the quantity In Web 1.0

Best of 2008 (So Far) - Cool Web Tools, Part 2


Here are more of the most useful business, social media and web marketing tools of 2008. feedkiller feedkiller is an rss mixing tool that lets you combine a variety of content into your website or favorite rss aggregator with a single rss feed. Here are 36 variations for a follow-me badge that reflects your color scheme and personality.


Attack of the Customers Press Release

Paul Gillin

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Decision-makers believe that social media has made managing crises more difficult and more expensive,” Gillin said. “We It was more difficult than I expected!

The information processing view of humanity

Buzz Marketing for Technology

Recent Media Appearances. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Ross Dawson, April 7, 2008 3:20 AM US PT. Certainly the new array of social media and Web 2.0

Best of 2008: Social Media Optimization, Part 1


Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008.

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Written by Josh Catone / May 12, 2008 5:00 AM. / Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. EngineS WEB | May 12, 2008 6:12 AM. Posted by: John Elar | May 12, 2008 6:13 AM. Posted by: steveballmer | May 12, 2008 6:21 AM. Posted by: Janusz | May 12, 2008 6:27 AM. Posted by: Matthew | May 12, 2008 8:38 AM. Posted by: Dan Tyre | May 12, 2008 9:54 AM. Posted by: Eric Brown | May 12, 2008 11:40 AM. About.

Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

Content Migration. Content Management (CMS). © 2006 Prescient Digital Media. Next: Realizing your content management wishes. intellectual property is contained in the messages and attachments they send through their e-mail systems (source: Message Therapy, CIO Magazine, January, 2005). According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a a companys success in content management is inversely proportional to the amount of information that is exchanged over email.â?? Social media. Intranet Blog.

How Celebrities Market Themselves: Inside Jordin Sparks' Rebranding Campaign


She went on to sing that hit 2008 song "No Air" with Chris Brown, which sold over 3.5 She then signed with one of Sony's major labels, sold over 12 million records, got huge on social media, was nominated for a Grammy, and had three top-10 billboard hits with Chris Brown. Together, Remi and Sparks produced and released Sparks' first big hit since 2008, called " Double Tap."

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Six factors driving B2B social media marketing adoption

Chris Koch

We’re all getting constant advice—hectoring, even—about how we need to make social media a key part of our B2B marketing strategies right now. Two main threads underpin the logic behind these urgings: Your customers are becoming more active in social media, so you’d better get with it. Your competitors are adopting social in their marketing strategies, so if you don’t do it, they will. So I’ve assembled some research, from both ITSMA and other sources that examines the case for social media. Social media requires fewer hard dollars.

Best Social Media Stats and Market Research of 2009


Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Which industry segments are most actively discussed in social media? Who’s really using which social media networks? 5 Stars.

10 Most Popular Content Marketing Posts of 2009

Content Marketing Today

It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. Social media certainly loomed larger in the past 12 months but interest in content marketing strategy accounted for the majority of the most popular posts. Become Their Online Content Concierge!

FIFA World Cup: Social Media Roundup


With four games to go, much can still happen in this 2010 World Cup on the field, but the results for social media are already in--the World Cup has more than lived up to its billing as the biggest social media (and even Internet) event of all time, sur[passing the 2008 election of Barack Obama as U.S. Old Media vs. New Media. Image via Wikipedia.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Thanks for sharing! Resources

Building a Playful Brand, Brick by Brick: The History of Lego Marketing


To read more content like this, subscribe to Agency Post. In 1999, it was named "Product of the Century" by Fortune Magazine. In 2008, Lego's owner Kjeld Kirk Kristiansen was inducted into the U.S. And, to finish off the 20th century with a bang, the Lego brick was named one of Fortune Magazine 's "Products of the Century.". 2008: CUUSO's Idea Crowdsourcing.

Best of 2007: Marketing Research


Does advertising on social media sites really work? by Marketing Interactions After citing research showing that online readers are more likely to read an entire story, or a least a significant portion of it, in an online source than print, blogger Ardath Albee drives home the key takeaway from the research for marketers: "People want to read content that has benefit to them.a