Online Marketing Institute

JUNE 15, 2009

Don’t send a regular pitch with a press release to a blogger. Bloggers don’t typically scan press releases and write stories. They point to press releases hosted elsewhere, or better yet, point to stories other people have written based on a press release. out of 5) Loading.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

JULY 26, 2010

Each of the 27,000 companies that use the service had the same goal – to share their pitch. The more one company shares their pitch, the more views it has, the more backlinks it provides, and so on. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 115

Social Media SEO Marketing Websites PR 115

Online Marketing Institute

JULY 31, 2012

2008 FOLIO Award Winners. PaidContent.org Founder Launches Travel Media and Data Company. Company Name. * Companys Focus. Multi-Platform/Focus Company. • Vendors: List/Manage Your Company. -->. Press Conference. FOLIO: Staff. --> Suppliers. Webinars Events. Industry Events. MediaNext 2012.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

ClearVoice

MARCH 8, 2019

These days, my friends jokingly refer to my career — which includes a healthy balance of journalism assignments and content strategy clients through my consulting company — as an empire. Rachel Sobel didn’t start in journalism, but rather on what’s often considered the darker side of content: public relations. And for 11 years?

Advertorials 110

Advertorials Paid Search Agency Lock-In Burn Rate 110

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

WriteSpark

OCTOBER 28, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Appeal to a higher power: The person's manager or a company executive.   October 28, 2008 in Sales Materials , Working with Writers | Permalink.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm.

Social Media 138

Social Media Media PR Webinar Metrics 138

SnapApp

APRIL 25, 2018

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

NOVEMBER 8, 2010

Sometimes it is helpful to track the number of companies in your universe of targets in addition to the number of individuals, especially when you are targeting a niche and want to track what percentage of that niche you are hitting. # Opportunity Pipeline – the dollar value of the opportunity. There are also other thing to think about.

Startups 40

Startups B2B Marketing B2B Planning 40

SnapApp

APRIL 25, 2018

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

SEPTEMBER 5, 2018

From the printing press to pop-up ads, advertising has certainly changed with the times. Whether on a billboard or the back of a restaurant menu, advertising can go to work for your company in a variety of ways. Public relations. A company’s overarching marketing strategy will typically include an advertising plan.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Online Marketing Institute

JANUARY 4, 2011

Throughout 2008, I gathered quotes from some of my favorite bloggers and published it: 22 inspirational quotes. Whereas traditional PR pros will push their messages to media and influences in the formats of press releases, pitches, etc. Here’s a quick example.

Tactics 40

Tactics PR Planning Buzz 40

Convince & Convert

APRIL 8, 2010

Many people leave their laptops at home on 1-2 day trips already and just bring BlackBerries or iPhones (especially the tradeshow crowd unless you are a member of the press or blogosphere, and unless you have to give a presentation). Ive founded 5 companies, and spent 15 years running digital marketing agencies. All rights reserved.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

JUNE 30, 2010

If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are. Because relevancy = respect. It’s time to start thinking about social media the same way.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 21, 2010

Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. Disclaimer: I tweet and blog for the company. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Type any domain and scan the site.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Hubspot

JULY 1, 2015

I tried to explain public relations to my grandmother once. This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, To my daughters, I say, “I help companies tell stories people want to hear.”

PR 28

PR Top of Funnel Content Marketing Planning 28

Online Marketing Institute

OCTOBER 31, 2010

Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. Disclaimer: I tweet and blog for the company. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Type any domain and scan the site.

Social Media 40

Social Media Paid Content Tools Media 40

Online Marketing Institute

DECEMBER 13, 2010

Perhaps most important, but third in this study, blogging positions its financiers and the company they represent as thought leaders. Additionally, an overwhelming majority are tasked with contributing to industry press. Visibility is the minimum honor for thoughtfulness and dependability.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Try that with a press release… Nowhere to Run. The company can’t ignore me then!&# There was no law, edict, or pitchfork-wielding band of angry citizens.

Twitter 145

Twitter CRM Business Paid Search Agency 145