Industrial Marketing Today

JUNE 15, 2010

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies. Copyright © 2010 Tiecas, Inc.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Buzz Marketing for Technology

JULY 24, 2008

Enter your email address: May 23rd, 2008 in Productivity. When you can, take the opportunity to present the information you’ve gleaned: set up a seminar at work, organize a workshop at the local library, etc. links for 2008-05-25 at DeStructUred Blog. Jamie says on May 23rd, 2008 at 12:11 pm. PRODUCTIVITY.

Product 100

Product Work Management RSS Privacy Policies 100

Industrial Marketing Today

MAY 5, 2010

That’s when you can provide more in-depth information and the specifics of your solution, provide answers to their questions and transform them into evangelists for your message for them to present to final decision makers and/or other internal stakeholders that you may not have access to. How well is your content performing for you?

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

AUGUST 20, 2010

Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. All Rights Reserved. Resources

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? Finally, they presented designs to teachers, parents, and Jim West, inventor of the electric microphone. The four steps are: 1.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Online Marketing Institute

NOVEMBER 1, 2010

Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008. Summarizing the questions and calls I get from clients, you would think social media presents B2B marketers with tremendous new marketing opportunities. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Buzz Marketing for Technology

JUNE 27, 2008

I think the biggest barrier to informal learning is a company not wanting to really go into "Why we do it this way." " They dont want to conversationally uproot the motivations or lack of motivations, or how shallow monotonous or redundant entire departments of a company are. Does it benefit small companies?

Youtube 100

Youtube Privacy Policies Paid Search Agency Digg 100

Buzz Marketing for Technology

JUNE 27, 2008

This is my presentation from the IIM National Conference on 15 Aug more. Privacy Policy & DMCA. © 2008 SlideShare Inc. (Cannot see the image? Reload image ). Favorites & Groups. Showing 1-50 of 157 ( more ). Knowledge Worker 2.0 - Power to the people. From trib , 10 months ago. 25838 views |. 9 comments |.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Online Marketing Institute

OCTOBER 31, 2010

But I tried to offer some hope during a May presentation in Shanghai to the Worldcom Public Relations Group , the world’s leading network of independently owned public relations firms: My 7 Best Practices for Social Media Tool Adoption: Understand your assessment context before you begin. Bliss-001 03/08 500 Fifth Ave.,

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Online Marketing Institute

APRIL 4, 2011

I am doing PPC for a franchised company with several locations. B2B marketers have consistently recommended blogging as a communication vehicle and brand awareness tool for the company, but developing a strategy that accomplishes both of these goals isnt always easy. Company intranets and message boards. Team meetings.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. They have to be easy to navigate, and present visual ideas without overwhelming the viewer.… Come and get it! Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Buzz Marketing for Technology

JULY 6, 2008

Luis Suarez (KM Specialist, IBM) posted 7/4/2008 | Comments (0). Over the last five months it has been an incredibly boost of my own productivity, that of my team(s), the communities I belong to, and the company as a whole. Giving up on Work e-mail - Status Report on Weeks 15 to 20 Football - Made in Spain - June 2008 (Never Forget!)

Enterprise Management 100

Enterprise Management Work Management Wiki Tools 100

Hubspot

FEBRUARY 28, 2012

It looks like companies intent on keeping social media in the marketing department alone are missing out on a huge opportunity -- the chance to give the people what they want. A great example of a well run, scalable social customer service program is Best Buy's Twelpforce, launched in 2008. Well, it's not easy, but it can be done.

Social Media 28

Social Media Service Media Paid Search Agency 28