Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

NOVEMBER 16, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. All Rights Reserved.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. Share your ideas here.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? All Rights Reserved.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

AUGUST 3, 2010

This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. Influence: This is a measure of the likelihood of a person recommending your company or brand.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

To get the most from your content, embrace the 7 “R&# s of B2B Marketing Content Planning: Re-use - ideas for content development must be expanded to create multiple assets. See my post Rule of 5 for B2B content development. Another way to consider response is to plan for content as a follow-up to other content.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

AUGUST 20, 2010

Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. All Rights Reserved. Resources

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MAY 21, 2010

Or are you trying to position your company or yourself (consultants and coaches) as a thought leader to influence C-level execs and decision makers? Create content – It is easy to get bogged down with the design aspects of a company blog. A good rule of thumb is 2-3% keyword density but don’t be afraid to experiment.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 8, 2010

Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. You may be surprised by how different some of those terms are from those used within your company. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? The answer lies in shifting from traditional company product marketing to customer problem oriented marketing. The four steps are: 1.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

MAY 31, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 All Rights Reserved.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? I’ve even left the stat breakdown public so you can see all the views are organic, not off-shored to get views (like some video companies have done). A tall order, to be certain.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 20, 2010

Now, the rules are changing, and noteworthy, quality content is the future of online marketing success. While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. – Thanks Mike!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. Let’s say you have a white paper for download on your site.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. I have grown increasingly critical (but not cynical) of big brands failing at social media.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JUNE 7, 2010

As befits the CEO of a company built on a wide-open corporate culture, Hsieh is remarkably candid about his successes, failures, and fortunes throughout, and this first section is the strongest in the book. Each harrowing near death of Zappos makes you cheer that much louder inside when the company eventually succeeds on a grand scale.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Try to return something to your own company. 5 excellent points that a company can (should!) 5 excellent points that a company can (should!)

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

JUNE 3, 2010

Joyce then faced the media (which is not required by MLB rules), and tearfully said: “This isn’t a big call, this is a history call. link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. And I kicked the shit out of it.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. There’s been a bit of news about it recently. It’s about humanization.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 14, 2010

Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. Best rule for Twitter is the 8×1.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible. To be entertained?

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60

Convince & Convert

AUGUST 18, 2010

Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert. But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

MARCH 22, 2010

I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. link] Zack Wow, list of heavy hitter presenters… you're in good company. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

SEPTEMBER 8, 2010

has agreed to allow their brand to be represented online in a way that conforms with Facebook’s unilateral set of rules speaks directly to the power of the Facebook user base. MySpace answered in July, 2008 – almost a full year later. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

MARCH 9, 2010

March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

JULY 8, 2010

A driving force behind the company’s SUBSCRIBERS RULE! Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

MAY 20, 2010

Tales of parents not having selected names until after child birth are very much the exception, rather than the rule. Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. They don't know really what to do with us or how to handle social media but they know they need to get involved.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

JUNE 3, 2010

Over time, some of the more web-savvy companies started offering online forms as a way to send them an email – now users didn’t even have to log into Hotmail to send a message! Ive founded 5 companies, and spent 15 years running digital marketing agencies. I once had a developer quote me $10,000 to create a signup form.

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167