Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. These are exciting times at Bulb HQ!

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. Whether it’s finding other people in your company to contribute an occasional post, recruiting guest bloggers from within your industry, or encouraging your customers to let you interview them for a podcast, make finding and supporting new content creators a mandatory part of your content marketing strategy.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

FEBRUARY 19, 2010

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations. Great post!

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Buzz Marketing for Technology

JUNE 27, 2008

RSS Feed: Learn more. Here, in one of the poorest areas of Los Angeles County, I have kids who have self-esteem, who are going to college, who are being recruited to help make companies and institutions more effective, who are being treated like queens and kings by our elected officials and being recognized in front of L.A. Tech Forum.

Budget Programs 100

Budget Programs Copyright Education RSS 100

Convince & Convert

JUNE 17, 2010

I once calculated time spent blogging vs. number of RSS subscribers. Ive founded 5 companies, and spent 15 years running digital marketing agencies. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] jaybaer Seriously, you are missing the boat on the Double Down. It's awesome!

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

FEBRUARY 15, 2010

Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 5, 2010

I'd suggest that you move the search box somewhere below the navigation– maybe above the RSS feed option on the right? Ive founded 5 companies, and spent 15 years running digital marketing agencies. Thanks for your help! link] Molly Carter Gaines I'm a little torn between #1 and #3– but my final vote is for #1.

Paid Search Agency 108

Paid Search Agency Webinar Metrics PR Advertising Agencies 108

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# This is the strategy of creating a Social FAQ. Try to return something to your own company. Have them document EVERY question they receive.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

MARCH 3, 2010

Remember, the most important customer of EVERY company is Google. Companies often get so close to their own knitting that they cannot see the knots, and that brand of myopia is especially difficult to overcome in social media. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Buzz Marketing for Technology

JUNE 27, 2008

RSS Feeds » SUBSCRIBE TO CIO. Are you involved in setting the direction for your companys IT budget or strategy? Login | Register | FAQ |. Mon, Jun 16, 2008 13:22 EDT. s anyone under 30 working in your company, youâ??ve Few companies are prepared to deal with these issues in any comprehensive way.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Convince & Convert

JULY 8, 2010

Seth Godin predicted that RSS would kill email. Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. link] [link] Bob Johnson 5 predictions of the end of email, 2004 to 2010 (RSS to FB): Why it isn't happening soon at [link] [link] Allison B.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Online Marketing Institute

MARCH 30, 2011

So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. I imagine within 2 years a company ‘content curator’ will be as important as any other position found therein.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? link] Clare Swindlehurst Can you describe what your company does in 120 characters or less? What’s Your Pitch?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) Hope that helps!

Social Media 155

Social Media Media Paid Content Work Management 155

Buzz Marketing for Technology

JUNE 27, 2008

In the past year, groupware companies have started looking more critically at their products and services to see how their. Jennifer Hooper is a Lotus Notes/Domino engineer with the company. GroupServe Launches GroupDX: Company Invites Others toHelp Define a Groupware Standard. © Copyright 2008 The Gale Group, Inc.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Buzz Marketing for Technology

JUNE 27, 2008

Yourself, your boss, your coworkers, your friends, your family, your company, your customers, your team, certain investors, your community, your country, the world, your family, God, all conscious beings, etc? You can follow any responses to this entry through the RSS 2.0 Copyright © 2008 by Pavlina LLC. Free Newsletter.

Product 100

Product Blogger Terms and Conditions Copyright 100

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. You can follow any responses to this entry through the RSS 2.0 Or do I interpret this wrong?

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

MARCH 22, 2010

Over ~30 days, there are 24 sessions about everything social media , and because it’s totally virtual, one registration can cover your entire team or company, and you get access to a registrants-only Linkedin group and other networking opportunities. link] Zack Wow, list of heavy hitter presenters… you're in good company.

Paid Search Agency 107

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 107

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Don’t get me wrong.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Convince & Convert

APRIL 8, 2010

When I'm clearing emails or reading (RSS, web, ReadItLater, etc.), Ive founded 5 companies, and spent 15 years running digital marketing agencies. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] jaybaer Every day that goes by, I use my phone (and Macbook) less, and iPad more.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. Disclaimer: I tweet and blog for the company.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. What neither of them seems to have is an RSS feed for results, which would be the Holy Grail of Facebook open-graph API monitoring.

Social Media 164

Social Media Media Webinar Metrics Marketing & Strategy 164

Online Marketing Institute

OCTOBER 31, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. Disclaimer: I tweet and blog for the company.

Social Media 40

Social Media Paid Content Tools Media 40

Buzz Marketing for Technology

JUNE 27, 2008

dougwri RSS. dougwri Comments RSS. February 24, 2008 |. February 24, 2008 |. February 24, 2008 |. March 1, 2008 |. Writing, Speaking and Consulting on School Technology and Library Issues. My book Machines are the easy part; people are the hard part is now available as a free download at Lulu. Doug Johnson.

Marketing Websites 100

Marketing Websites Lead Ranking Ethics Budget Programs 100

Buzz Marketing for Technology

OCTOBER 7, 2008

Data Center - Feb 2008. Data Center - Aug 2008 Enterprise Architecture - Sept 2008 Security. Storage - Feb 2008. Storage - June 2008. Virtualization Directions - Oct 2008. April 2, 2008 (Computerworld). Microsoft scales out SQL Server 2008, wants to democratize BI. Floundering Users.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100

Convince & Convert

JUNE 28, 2010

You cannot just show up to the party and create your 10 podcasts, and not think about what keywords apply, what the psychology of the people using those keywords is, and how your company can fulfill those needs. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127