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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

Sailthru is a good example. Prebuilt integrations are available for Magento ecommerce and WordPress, with Hybris and Demandware scheduled to be added. The system can scan, classify and tag company’s marketing contents and then use the tags to build a customer’s content consumption profile. Sailthru was founded in 2008.

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Local Online Ad Spending to Jump in 2008: Report

readwrite

Research firm Borrell Associates predicts that 2008 online spending for local advertisements will jump 48% to $12.6 billion driven by a demand for paid search and video ads, according to a report on NewsFactor. Search ads will make up the brunt of the local online ad spend in 2008, says Borrell, doubling to $5 billion.

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Winter is coming: Goodbye cookies, hello contextual

ClickZ

A much higher standard has been set for protecting personal data which threatens behavioral targeting, hitherto the dominant method of targeting online ads. Last week saw a milestone marking the renaissance of contextual targeting when Integral Ad Science bought contextual provider Admantx.

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Best of 2008: Random but Interesting, Part 1

WebMarketCentral

Find the answers to these random and unrelated questions and more in this set of valuable but difficult-to-classify posts from the last year. by Reflections of a Newsosaur In a great post about online career resources , Alan Mutter traces the decline of the newspaper industry to the fall in help-wanted classified advertising.

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Best of 2008: Sales & Marketing Copywriting

WebMarketCentral

Craft more compelling headlines and ads? Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. Many more examples of common mistakes are provided within the 237 (or so) comments to this post, including one from Ford's Scott Monty.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

So, even though this YouTube channel should be classified as a podcast, we’re including it on this list because we think it will introduce you to some valuable content you wouldn’t otherwise know about! Featured Video: How Can You Get Results Online Without a Facebook Ad or Big Email List. Go check it out! Only marketingier.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

So, even though this YouTube channel should be classified as a podcast, we’re including it on this list because we think it will introduce you to some valuable content you wouldn’t otherwise know about! Featured Video: How Can You Get Results Online Without a Facebook Ad or Big Email List. Go check it out! Only marketingier.

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