2008 Business to Business Information White Paper 
Industrial Marketing Today
SEPTEMBER 13, 2010
Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. White papers: Without a question, this continues to be the most effective content to build your in-house list.
Industrial Marketing Today
MAY 26, 2010
I downloaded a white paper called “Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process” from GlobalSpec that has done a very good job of explaining the four stages of the industrial buy cycle and how to match your marketing content to each stage.
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Industrial Marketing Today
APRIL 26, 2010
Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ). This white paper aims to change that perception of them. Don’t sell.
Industrial Marketing Today
JUNE 19, 2010
And they use different sources to get their information. Here’s a chart from Enquiro’s white paper, “Building Business Online: Your Digital Persuasion Portfolio” that shows how specific content from your website plays a role at different stages. This white paper aims to change that perception of them.
Industrial Marketing Today
JUNE 12, 2010
There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.
Industrial Marketing Today
MAY 5, 2010
Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. A white paper would fit the bill nicely here. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.
Industrial Marketing Today
SEPTEMBER 3, 2010
Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. According to Jeff Ogden, the Fearless Competitor , you are going to need two critical pieces of information to conduct a content audit. Get Engineers Can Sell white paper now.
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