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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). Have you struggled to answer that question? It becomes even more complicated if you sell through channel partners and there are different pricing structures in place. of Tiecas, Inc.

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

83% of buyers review only three or fewer pieces of content before making a decision on purchases under $1,000, while 70% of buyers review four or more pieces of content on purchases greater than $10,000. By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources.

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Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Creating engaging marketing content is NOT clever wordsmithing B2B marketing content that will truly engage you audience and nurture them until they are ready to make the purchase decision, requires more than just copywriting and/or hiring someone who can put a clever spin on words. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

It must help your customers make the best use of their purchase. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. That closes the loop in your content marketing cycle while minimizing loss of qualified leads. Your content also needs to perform another key function. of Tiecas, Inc.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

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The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. All Rights Reserved.