Buzz Marketing for Technology

JULY 22, 2008

February 28, 2008. -->. © Copyright 2008 Dave Pollard. Last update: 01/03/2008; 9:10:47 PM. February 2008. Natural Enterprise. Personal Knowledge Management. · Knowledge Management & the Cost of Not Knowing. Personal Knowledge Management. Creating Natural Enterprises.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Online Marketing Institute

NOVEMBER 8, 2010

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Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. That’s great, but what does it have to do with search marketing?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. There’s been a bit of news about it recently. Can a social media program go viral?

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. And once the system was set up and the business rules determined, the company spends almost no time managing the program. Guests want to share their story.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

Any factors you look for or service you use that I didn’t mention? She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. What about you?

Social Media 158

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Convince & Convert

JUNE 22, 2010

You often are buying in part because of the service and personnel of the company in question. A B2B software company, or Skittles? telegraph service). It is important that, as marketers and business-owners, we know what business we are in and we are in the communications business. Lastly, the people factor is huge.

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Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JUNE 2, 2010

And that’s both the solution and the problem. This is an excellent marketing and promotional step that will ensure their brand is recognized world wide. More enterprising social media users (“Socialists?&# ) have likely already been taking pictures with their cell phones and posting them on their own.

Social Media 135

Social Media Media Curation Webinar Metrics 135

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. ” ‘Nuff said. Abby Bailey. AbbyBailey.

Enterprise Management 100

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Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. ” ‘Nuff said. Abby Bailey. AbbyBailey.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Written by Sarah Perez / May 21, 2008 7:00 AM. / However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Think of it as Facebook for bloggers (well, before Facebook was for everyone.)

Social Media 100

Social Media Class Web 2.0 Media 100

Online Marketing Institute

NOVEMBER 4, 2010

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Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Facebook Insights. Google Analytics. Maybe so, maybe not.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

OCTOBER 1, 2010

Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Reduced time in marketing/sales funnel as prospects quickly can be served up relevant products and even shopping carts of peer recommended products within seconds. Enjoy the beach! How about in the B2B space?

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

MARCH 18, 2010

Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams. Our strategies and expectations for social media are in reality a complement to what we’re doing in email and lifecycle marketing.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Your PR team was aware of most of these as it often had a hand in generating those placements. Enterprise 2.0.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

FEBRUARY 28, 2017

Despite the proliferation of “labor saving” devices and process automation software, marketers (along with their colleagues in pretty much every other business function) are busier than ever. Showcase reviews: Marketing Insider Group (Startup). Showcase reviews: Marketing Insider Group (Startup). 1) E.ggTimer.

Marketing Automation Services 100

Marketing Automation Services Personalization Tools Product 100

Convince & Convert

MARCH 16, 2010

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. So as expected, Facebook just added Twitter-style features and functions to its service , to evaporate Twitter’s competitive angle. A new Pew Research study shows only 8% of U.S.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How do B2B social media marketing practices differ from B2C companies?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. it’s difficult to get into much detail. (A

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. What is the next generation of crowdsourcing?

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Can you imagine an “Illinois Marketing for Dummies&# book? Wrong approach.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

SEPTEMBER 21, 2010

Location, Location, Location The biggest story of the event was the widespread usage of presence services foursquare and Gowalla. Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. I’ll write about that soon.

Social Media 128

Social Media Media Paid Content Conference 128