Online Marketing Institute

JULY 31, 2012

Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. 2008 FOLIO Award Winners. Tool: Bitly (formerly Bit.ly) URL: Bitly.com What it does: Allows users to share and bookmark links, powers shortened URLs used especially on Twitter and offers an enterprise analytics platform. Reader Service and Lead Generation.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

JUNE 17, 2010

53% of Twitter users never tweet ). The Followers Per Tweet Equation Certainly, you can generate a ton of Twitter followers using any number of schemes, tricks, and other false economies. Assuming, however, that you are not using some sort of @ptbarnum system to generate thousands of followers). Followers per tweet.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Avatar - An avatar is an image or username that represents a person online within forums and social networks.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

JUNE 23, 2010

Avatar - An Avatar is an image or username that represents a person online within forums and social networks. is a free URL shortening service that provides statistics for the links users share online. Boxee - Boxee is a social video application that allows users to watch online videos on their TVs and computers.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Ideally, you also want a way to import the tags already available on user profiles.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

AUGUST 19, 2010

The email is well-designed, personalized, and compelling. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Buzz Marketing for Technology

JUNE 27, 2008

and Personal Learning Environments (PLEs). I think because of this, we were kinda able to get right into it and riff because we each knew where each other stood and we got to take the conversation into the generative learning and co-creation stage very quickly. Possibly related posts: (automatically generated) Training 2007 Grok.

Web 2.0 100

Web 2.0 Personalization Wiki Blogger 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. They became like Mac users and spread our brand message like crazy. population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&#

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

FEBRUARY 23, 2010

Hey, your positive feedback on my personal blog was extremely encouraging… can you take a look at my newly formed company's blog as well? Customer Relationship Management Marketing can generate new opportunities, repeat business and most of all, additional revenue. Man, you are good, my friend. I'd love your thoughts.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= However, I am still seeing only anecdotal evidence that social media is good for B2B lead generation. Kipp Bodnar´s last blog.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 11, 2010

By contributing genuinely will make the users believe that you know what you are saying and can build credibility in your network! By contributing genuinely will make the users believe that you know what you are saying and can build credibility in your network! This approach will certainly generate sizzle but will it sell the steak?

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me. Does that make sense?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

JULY 14, 2010

Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Online Marketing Institute

OCTOBER 1, 2010

As a result, users don’t have to initially register to your website in order to verify their identity. Opportunity for increased engagemen t as users can quickly identify which one of their friends has also visited that same website and interact with them.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? Your PR team was aware of most of these as it often had a hand in generating those placements. Have I gone MAD??

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

JUNE 22, 2009

If you do them thoroughly,… Read more… Stan Woods | April 22nd, 2009 | 4 comments Simple Steps To A User Focused Site We never tire of building websites. … Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. No two projects are ever the same.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Online Marketing Institute

NOVEMBER 1, 2010

10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference (in: Marketing and Strategy Innovation).and by anya on Russia Has World's Most Engaged Social Network Users In Cincinnati Ohio is a. this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

APRIL 8, 2010

I've been thinking about making it my conference travel/presentation device. The thing I found hugely frustrating about the iPad is lack of multi-user support. If you have two people use the device with different iTunes accounts, you can't update or change apps that one person installed without their iTunes password.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

B2B Marketing Zone Posts

DECEMBER 1, 2010

The survey generated over 270 responses from B2B marketers - and the results are in! Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. People are now curating lists of the most influential bloggers by Klout score.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

JUNE 15, 2010

At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? What do I do?”

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

AUGUST 26, 2010

There’s a bonus feature that automatically selects winners of online contests, via random number generator. Schoenfeld says that the original RowFeeder project was intended to integrate into Google Spreadsheets (and it still does), but the recent addition of Excel tie-ins open up the user base substantially. No problem.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

JUNE 8, 2010

We can take these very accessible tools and figure out how to create a customized mosaic that fits our lives personally – and as business owners, how to market professionally. I suppose if we said generate leads by listening it may have an impact instead of listening to conversations to find new opportunities. Great post!

Social Media 128

Social Media Paid Content Media Paid Search Agency 128

Convince & Convert

APRIL 22, 2010

At Monday’s Social Fresh conference in St. You’ll perhaps remember that “social media&# was originally coined to reference user-generated content. In other cases, they are the new influencers, bloggers and taste-makers. I am a management professor that practices personal branding and speaks about SM.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

APRIL 7, 2010

I’ve personally discovered several restaurants that way). Sure, the number of users is fairly small today, but Foursquare and Gowalla give businesses incredible insight into their audiences. Is it scalable to give every single mayor or person who checks in 20 times something for free? And their customer service SUCKS!

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? The 3 C’s of Next Generation Crowdsourcing: Co-Creation, Constant, and Control Co-Creation There are people out there that love your product. Next-generation crowdsourcing always recognizes effort via reward, social status, and incentives that are meaningful to the user.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. The actual reach of Twitter is actually double the user base. Wrong approach.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Single Grain

DECEMBER 6, 2019

Email personalization. Ultimately, the primary goal of conversational marketing is to enhance the user experience through a feedback-driven model that fosters higher engagement and greater loyalty. 5 ) Personalization. Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Convince & Convert

JUNE 16, 2010

Buzzing or creating awareness we think generate incremental sales is worthless. But how many apps are truly needed by users and used as part of everyday life? So, sorry… you touched a hot-button issue for me, personally. So, sorry… you touched a hot-button issue for me, personally. There’s hope!

Social Media 119

Social Media Paid Content Media Webinar Metrics 119