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10 Secrets to Producing a Video that Drives Results

Convince & Convert

Throughout this article, we’ll use clips from a video we created for CrazyEgg to help illustrate the point. For example, if you have an AdWords for video TrueView Ad, you can create overlays for videos played on YouTube – learn more in the YouTube Help Center. In 2008, the New York Times found that 19.4 Present your solution.

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. The article is great because it gives you an insider’s view of how the famous Aflac duck came to being and the challenges Aflac’s CEO had to overcome to get it adopted.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. The one major missing inbound marketing feature is paid search management, such as Google AdWords integration.

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Best of 2008: SEO Guidance, Part 5

WebMarketCentral

Which social media sites are most helpful for SEO? These include duplicate content, lack of keyword research, ignoring link building, and.read her post ! What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position?

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Best of 2008: SEO Guidance, Part 4

WebMarketCentral

Find all of this and more here in another group of the best articles and blog posts from the last year on the practice of SEO. In this post, Brandon Falls briefly explains the purpose and content of the guide. Which commonly-held beliefs about Google's algorithm are true, and which are myths?

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Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search.

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Best of 2008: Interactive PR, Part 2

WebMarketCentral

How do PR, SEO and social media work together to build name recognition and credibility for a company? How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? SEO social media interactive PR? Thankful For PR 2.0

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