article thumbnail

Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

Which prompted a question by Scott Zosel about how much should you allocate for Social Media in your budget – and so I created the Social Media Budget Ratio (SMBR) post back in 2008 which was good but it lacked historical data like I have now. So here is my take …. I often get asked the question – how do you.

article thumbnail

KEO Marketing’s Sheila Kloefkorn Re-Appointed President of Business Marketing Association’s Phoenix Chapter

KEO Marketing

Chase Hunt, VP Communications, KEO Marketing Inc. Eric Cohen, Co-VP Programming, Yeager Marketing. Founded in 2008, the Phoenix BMA chapter is the only professional organization in the Valley devoted exclusively to B2B marketing,” said Kloefkorn. Leigh Goldstein, VP of Events, Arizona Technology Council.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Focus on Content in B2B Marketing

Industrial Marketing Today

Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head.

article thumbnail

KEO Marketing Sponsors B2B Marketing Growth Event for BMA Phoenix

KEO Marketing

Titled “B2B Marketing Drives Business Growth: Learn from the Experts,” this special event will be held Tuesday, October 18, 2016 from 1:30 p.m. This event is complimentary for ANA (Association of National Advertisers)/BMA members and ANA/BMA Member Guests. to 6:00 p.m. at the DoubleTree – Paradise Valley, located at 5401 N.

article thumbnail

How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets

Hubspot

When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. Inbound marketing helps level the playing field for marketers with less budget, and more brains. Sounds like inbound marketing to me!

article thumbnail

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

article thumbnail

10 Best B2B Marketing blogs for Entrepreneurs

Valasys

The blog is preferred by more than 6, 00,000 marketers worldwide. Founded in the year 2000, the write-ups are specialized on a wide array of topics such as advertising, podcasts, marketing training, SEO, digital advertising, online marketing, case studies, research, seminars, webinars, conferences & B2B.