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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% This reinforces (at least for women) the sense that social networks are rapidly emerging as the dominant Web activity. Zenith Optimedia pretty much agrees: its October 2008 report shows U.S. of the total.

Spending 120
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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

How can we find the most influential bloggers and get them to write about our client? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul?

PR 160
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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Sales & Marketing. --> Bloggers. --> Resources. 2008 FOLIO Award Winners. Although many departments may contribute to social media, respondents say that social networking platforms are most often managed by a public relations department (26 percent), followed by a variety of departments (23 percent) or a website team (11 percent).

B to B 40
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Facebook Success Summit - 22 Sessions on Everything Facebook.

Convince & Convert

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. I’ll be talking about brand community strategy and how to activate your audience. All rights reserved.

Facebook 121
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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. Like traditional PR activities (i.e. LinkedIn profiles are updated.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Activate your fans, don’t just collect them like baseball cards. RT @jaybaer: 18 Social Media Quotes My Wife is Sick of Hearing Me Say [link] [link] Trevor Young "Activate your fans, don’t just collect them like baseball cards." link] Paul Tagell "Activate your fans, don’t just collect them like baseball cards.