Show Me the Numbers: Hard Data on Internet Use and Media Spend
Customer Experience Matrix
SEPTEMBER 3, 2009
This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% This reinforces (at least for women) the sense that social networks are rapidly emerging as the dominant Web activity. Zenith Optimedia pretty much agrees: its October 2008 report shows U.S. of the total.
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