media-plan 
Brandwatch Marketing
FEBRUARY 23, 2024
They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. So we’ve listed a few tips and tricks for establishing a solid social listening plan to meet your higher level business objectives. Don’t shy away from criticism.
Brandwatch Marketing
FEBRUARY 23, 2024
They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. So we’ve listed a few tips and tricks for establishing a solid social listening plan to meet your higher level business objectives. Don’t shy away from criticism.
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B2B Marketing Directions
FEBRUARY 5, 2023
Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales. Let's take a closer look at those three.
Online Marketing Institute
NOVEMBER 1, 2010
Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. In fact, most digital media fair equally, and unremarkably, poorly on the list of "what works?"
The Effective Marketer
OCTOBER 14, 2010
According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#
The Effective Marketer
JANUARY 11, 2010
This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. This entry was posted on Monday, January 11th, 2010 at 12:29 pm and is filed under Email Marketing. United States License.
ViewPoint
JULY 10, 2012
In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. Lead rates trail the GDP by about a quarter. Lead rates never dropped to zero.
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