Taming Your Brand Mascot « The Effective Marketer
The Effective Marketer
MAY 10, 2010
brand mascots are a common tool to promote your product or service. More recently even Twitter mascots have been showing up as a company’s public face. In 2008, revenues were up to $16.6 Amos credits this increase mostly due to the branding initiatives related to the duck, an amazing feat for any brand mascot.
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