Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. of Tiecas, Inc.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Privacy Policy | Site designed by AMAInteractive a div. Branding is an expense item like the rest of marketing. Copyright © 2010 Tiecas, Inc.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Privacy Policy | Site designed by AMAInteractive a div. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. of Tiecas, Inc.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. Privacy Policy | Site designed by AMAInteractive a div.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 12, 2010

They’ll ask friends at other companies, post queries to industry email discussion groups and boards, ping analysts or surf the Web researching. Privacy Policy | Site designed by AMAInteractive a div. Your prospects will find pricing information even without your help. You can’t surround the conversation with value and branding.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

SEPTEMBER 3, 2010

The content mapping discussed here is based on the four stages of the industrial buying cycle identified as Needs Awareness, Research, Consideration & Comparison and Procurement (See my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ). Privacy Policy | Site designed by AMAInteractive a div.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 3, 2010

Do a bit of keyword/phrase research before deciding on a topic or a title of your posts. Privacy Policy | Site designed by AMAInteractive a div. Write about what matters to your readers: You are passionate about your company and want to write everything about its products and services. It is all about them and not you.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

APRIL 30, 2010

For example, if you reference research conducted a year ago, is there a new source that will increase relevance? Privacy Policy | Site designed by AMAInteractive a div. Refresh - Content gets stale over time. Put it on a refresh schedule and spiff it up to keep it in tune with constantly shifting markets. All Rights Reserved.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 9, 2010

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 29, 2010

Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 21, 2010

Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. Privacy Policy | Site designed by AMAInteractive a div. Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. In complex industrial sales, researchers often do not have the authority to make the final purchase decision.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. Privacy Policy | Site designed by AMAInteractive a div. The four steps are: 1.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

Retrofitting optimization is much harder and it isn’t as effective as creating content from the ground up that is optimized for carefully researched keywords and phrases. Privacy Policy | Site designed by AMAInteractive a div. After all, what good is your redesigned website if no one can find it? All Rights Reserved.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. Privacy Policy | Site designed by AMAInteractive a div. Do you have any strategies for this? Achinta Mitra July 29, 2010 at 10:32 am @Shareef, Thanks for visiting and commenting. of Tiecas, Inc.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Buzz Marketing for Technology

JUNE 27, 2008

Research & Analysis. New Top-Level Domains Expected in 2009. Forrester Wave: Service Desk Management Tools, Q2 2008. Enhancing Online Sales and Support: New Research Reveals What Works--and What Doesnt. 2008 Annual Google Communications Intelligence Report. Privacy Policy |. src = [link]. }.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

JULY 31, 2012

2008 FOLIO Award Winners. 2009 Eddie and Ozzie Awards Winners. Privacy Policy | Contact Us. FOLIO: Staff. --> Suppliers. Webinars Events. Industry Events. MediaNext 2012. E-Media Summit -->. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Digital Magazines. -->. AddThis Bookmark Button END -->. Mobile Content.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 8, 2010

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. For a niche community, that’s a feat. Be a resource.&# www.web-privacy.edu.tc

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

JULY 1, 2010

That was the key finding of a research study done by McKinsey & Co. Privacy Policy | Site designed by AMAInteractive a div. Even though B2B customers consider product features and price very important, what they are really looking for is a remarkable sales experience. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Online Marketing Institute

MARCH 30, 2011

This entry was posted in Content Curation , Content Marketing , Content Strategy and tagged content curation , Content Marketing , content marketing research , hivefire , rohit bhargava. Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Bookmark the permalink.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

NOVEMBER 4, 2010

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. For a niche community, that’s a feat. Be a resource.&# All Rights Reserved.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40