Convince & Convert

JUNE 17, 2010

60 Certainly, there are many other factors that contribute to number of followers, and I’m not saying this is in any way a metric judging how influential a person is on Twitter, just how efficient their Twitter usage might be. Had it connected me with many people I'll never meet in person? Gary Vaynerchuk has a FPT of 39.26.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Online Marketing Institute

NOVEMBER 28, 2012

2008 FOLIO Award Winners. 2009 Eddie and Ozzie Awards Winners. Although many departments may contribute to social media, respondents say that social networking platforms are most often managed by a public relations department (26 percent), followed by a variety of departments (23 percent) or a website team (11 percent).

B to B 40

B to B Paid Content Social Media CMS Development 40

Convince & Convert

AUGUST 18, 2010

I just don't think that it's about right and wrong so much as it is really understanding what you want to accomplish for your clients and creating an internal environment that supports this newer way of thinking as opposed to pushing it to one area andnot supporting the person charged with implementing change. Does that make sense?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

JULY 27, 2010

Spread the Love It’s easy to fall into the trap of relying on one or a few persons in your organization to be the content creation mules. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. They like it. They’re pretty good at it. Nobody else is that eager to wear the thorny blogging crown.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MAY 12, 2010

We measure it (personally and professionally) quantitatively not qualitatively. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Social media has never been driven by function and purpose. It's mostly based on buzz and mass popularity. It's… well… *mostly* a mass media so far.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

AUGUST 24, 2010

Another person tweeted a link to a blog which turned out, much to my chagrin, to be a post asking for votes rather than a vote about the subject. But until then, I can’t not participate as some sort of personal protest. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] jaybaer I know.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Meaning, a brand (or person) could benefit by leveraging the crowd. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Great article!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. The more email addresses a person uses across the social Web, the less ideal the results. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. You can call it ButterCRM Frosting for all I care. link] Ian Greenleigh Great post, Kevin.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 19, 2010

Personally, I did not find it helpful, although the concept holds promise. I'm taking some of your suggestions above and tailoring to what I *think* will work best for my personal needs. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

FEBRUARY 5, 2010

Personally I think having the photo on the far right anchors it a bit better, but people seem to be responding well to #3. Two is very graphical no personality (you need personality, I don't on my blog where it's not about me but the content). I also picked 3 because there was no 4. 2 many words I guess?

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Online Marketing Institute

JULY 31, 2012

2008 FOLIO Award Winners. 2009 Eddie and Ozzie Awards Winners. only ask that you refrain from personal comments and remarks that are off topic. Personally, I detest the digital edition. Advertising and Public Relations. Booth-related Services. FOLIO: Staff. --> Suppliers. Webinars Events. KEYWORD(s).

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

MAY 5, 2010

John & Partners , a full-service advertising and public relations firm, based in Jacksonville. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. .&# And Now For Something Completely Different But here’s where it gets interesting. What do you think of this approach? All rights reserved.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

MARCH 4, 2010

JG You know that tattoo says Leslie from the person's perspective right? JG You know that tattoo says Leslie from the person's perspective right? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. We see blogging both as community building and as a function of being a web based business.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. Talk about an ad that’s chock full of truth and authenticity.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JUNE 24, 2010

There's “bad&# advertisements and “bad&# uses of social media as well… Maybe you'd call it human marketing or even personality marketing, but the concept is really simple. He was personable and funny, a real likable guy. Sounds easy, but it's also really easy to screw up. I'd buy a book from him.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. BTW, Jason, I am in awe of the way you answer everyone personally. Making that personal connection can be tough…when you’re getting a lot of comments. It’s about humanization.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JUNE 7, 2010

In the first section, Hsieh recounts his personal story, including his early childhood and nascent entrepreneurial adventures, including a misguided effort at worm farming. The book concludes with a few pages about the science of happiness, and how personal and business happiness can be inextricably linked. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 6, 2010

While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

MAY 27, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Doug Braun The More Things Change, The More Things Change (Jay Baer updates us on Swix, Flowtown, BulbStorm): [link] [link] ckdarby All I could keep thinking was the person on the youtube video sounded like an ultra nerd, sorry =(. All rights reserved.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

AUGUST 19, 2010

The email is well-designed, personalized, and compelling. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. So much so, that 49% of recipients take the time to write about their experiences on a website form Western River provides. All rights reserved.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

APRIL 20, 2010

[link] Eric_Hoffman I'm game, even if my game is a bit weak…in the month of March, for my personal blog, I saw a whopping 29 different search terms used to get to my content and for the work blog that I help to maintain we saw 190 different search terms used to get to that content. All rights reserved.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

FEBRUARY 23, 2010

Hey, your positive feedback on my personal blog was extremely encouraging… can you take a look at my newly formed company's blog as well? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Man, you are good, my friend. I'd love your thoughts. All rights reserved.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

APRIL 13, 2010

Carnegie’s principles: You can make someone want to do what you want them to by seeing the situation from the other person’s point of view. Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. I don't know why, but that has always stuck with me.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. It’s entirely possible she is a Mass Influencer. Thanks again.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JUNE 2, 2010

But, as Facebook continues to grow like John Candy at an all-night buffet, the number of possible connections for each person multiplies correspondingly. The oops factor comes into play again when you post something personal on Facebook you'd rather not have privy to that non-friend “friend&# and the entire world.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

JUNE 22, 2010

The only problem I've encountered is the trepidation associated with personal blogs. Right now we are shying away from use of personal pronouns in order to maintain a more formal business tone. It doesn't seem to hamper traffic, but I do wonder how a blog can grow in its readership if the personal connection isn't there.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

SEPTEMBER 21, 2010

I’ve played with social media at a personal level and now it’s time to take it up a notch. I’ve played with social media at a personal level and now it’s time to take it up a notch. I’ve played with social media at a personal level and now it’s time to take it up a notch. link to post].

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MARCH 23, 2010

Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. And infuse your writing with personality and voice. (If Make links to your bio easy to find.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MAY 11, 2010

Back in those days, face-to-face networking at business events was really the most effective way to make the connections needed to get a chance to propose your product/service to the right person and it sometimes took dozens of events before the opportunity presented itself. Even if this person only an entertainer. All rights reserved.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

AUGUST 11, 2010

Personally, I love that you have all of the essentials in the car… the family, pets…and the wine! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. There's nothing like moving, although it can be a challenge. Best of luck, Jay. I hope it works out for you. That's fantastic!

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Convince & Convert

SEPTEMBER 20, 2010

Top B2B marketing posts for 2009 (hint: social media) =-. Top B2B marketing posts for 2009 (hint: social media) =-. Publisher’s Union of Bloggers, has asked these simple questions from companies such as Lijit and Google, and they have either not answered (Google) or used personal attacks and threatened legal action against P.U.B.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 28, 2010

I personally can help people with every aspect of running a business operationally as well aside from accounting and law and I have referrals for both, as well as connections with experts in the areas I am not an expert in. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

MAY 26, 2010

The one that hit home for me personally was: “Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it.&# August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Online Marketing Institute

NOVEMBER 8, 2010

of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. Opportunity Pipeline – the dollar value of the opportunity. Closed revenue – the actual value of the deal after it has closed. All Rights Reserved.

Startups 40

Startups B2B Marketing B2B Planning 40