Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Social Media PR: Top 10 Ways Not to Pitch Bloggers by Pierce Mattie Public Relations New York.

PR 100

PR Blogger Outreach Best Practices 100

WriteSpark

AUGUST 19, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Brochures, Web content, press releases, white papers, customer success stories, blog posts, and other sales material. WriteSpark Tech Marcom Insights.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

markempa

AUGUST 17, 2007

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Customer Experience Matrix

FEBRUARY 21, 2007

So it seems that JetBlue is handling the public relations part of this quite admirably. The substance of JetBlue’s Bill of Rights, and certainly the part that’s receiving most of the press coverage, is to offer vouchers for future travel when passengers face delays. will the amount be correct? What will the fine print say?

Marketing Management 120

Marketing Management Mobile Advertising Public Relations Sample 120

markempa

MAY 13, 2007

So heres the challenge that most marketers face.they want to think long term but keep getting sucked in by the more immediate and pressing issue of a not having enough high quality sales leads. Marketers are constantly reminded that more leads are needed.now! We all want our ROI, and we want it now! So whos to blame? The soution?"

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

JUNE 13, 2007

Messaging that addresses (in a personalized manner) a specific problem that your prospect is having is more relevant and thus will be more effective than a generic features and benefits message. You can research new business opportunities based on trigger events, for little to no cost, by leveraging press releases, websites and news wires.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120