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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

Actually I don’t know why I find the contrast between Pardot and Marketbright intriguing, except for the implication that marketers can be divided into two simple categories, SMB and Enterprise, and no further distinctions are necessary. What’s odd about the SMB vs. Enterprise dichotomy is that both sets of systems are quite similar.

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The Impact of Social Selling: An Interview With Jennifer Janowski of GE Healthcare

Brandpoint

There’s dysfunction in every organization and when you are matrixed and cross-functional, actualizing change is difficult. I didn’t even become a member of LinkedIn until 2007. Where do you begin with implementing a social selling curriculum in a large organization? How does the process differ for an SMB?

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Hosted Software Enters the Down Side of the Hype Cycle

Customer Experience Matrix

SMB SaaS sales robust, but holdouts remain ” reads the headline on a piece from SearchSMB.com Website. For the acronym impaired, SMB is “small and medium sized business” and SaaS is “software as a service”, a.k.a. hosted systems.) The article quotes two recent surveys, one by Saugatuck Technology and the other by Gartner.

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Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?

The ROI Guy

With the constant pressure on IT managers to “do-more-with-less&# , and the difficulty to understand how the analyst research translates to particular applications, it is important that organizations analyze their own unique opportunity for cloud savings and ROI. New TCO Calculator: EMC SMB Virtual Solutions Advi.

ROI 40
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Tom Pisello: The ROI Guy: VMware launches new version of ROI / TCO.

The ROI Guy

New TCO Calculator: EMC SMB Virtual Solutions Advi. ► 2007 (6) ► September (5) ► January (1) ► 2006 (20) ► November (14) ► May (2) ► April (4) ► 2005 (38) ► December (38) Twitter Updates Facebook Badge Followers Visistat Simple template. Latest Research. Let the Good Times Roll?

ROI 40
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Tom Pisello: The ROI Guy: The Business Value of Server Virtualization

The ROI Guy

Tuesday, September 04, 2007 The Business Value of Server Virtualization One of the key issues in IT today is that normal operating expenses consume way too much of the annual budget – 61% on average in most organizations is spent keeping the lights on, and 25% spent on regular migrations and upgrades. Latest Research.

ROI 40
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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

For example, in organizations where the CEO/President is the final decision-maker, ROI is “Extremely&# or “Very Important&# among 92% of respondents, but that number drops to 86% in organizations where Staff makes purchase decisions.&# New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research.