markempa

JANUARY 24, 2007

MB) January 24, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Podcast: Use Feedback to Boost Lead Generation : » B2B Lead Generation Blog from wagg.it The job of the B2B search marketer is only beginning when a prospect clicks. It is import.

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markempa

MAY 8, 2007

Im honored that the B2B Lead Generation Blog was chosen as todays Typepad featured blog. Their write up is quite glowing (aw-shucks) and its fun to be recognized. And, Im even getting a cool t-shirt to boot. Thanks TypePad !

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markempa

APRIL 5, 2007

Our first interactive show will be on lead generation via podcasts. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. Thats why I’m excited to interview Paul Dunay, Director of Global Field Marketing for BearingPoint.

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markempa

AUGUST 29, 2007

Do you think a typical marketer or sales person (who isnt a good “networker” already) can build relationships and generate sales leads for their company from a social networking tool? We were in a big meeting discussing some marketing initiative or other, a. Why or why not? And if not, should you start?

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markempa

MAY 9, 2007

On June 6th, I’m doing a webcast on a multimodal approach to lead nurturing as part of ON24s Wednesday Webcast with Experts Series. I hope you can make it. Register here. companys focus.

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markempa

JULY 9, 2007

« Off-Topic: On Selling Ideas in 1776 | Main | Inquiry management and search marketing strategy » Early Stage Leads are too important for Sales People Alone The management of sales leads is critical to generating Return on Marketing Investment.

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markempa

NOVEMBER 1, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. That’s not always true. That’s not always true.

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markempa

SEPTEMBER 12, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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markempa

APRIL 18, 2007

As a result there’s been a surge of interest in software and tools to manage the process of lead management, lead nurturing and lead generation with a greater emphasis on measurability. recent exchange he had with Brian Carroll on his B2B Lead Gene. recent exchange he had with Brian Carroll on his B2B Lead Gene.

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markempa

JUNE 28, 2007

Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. While these fundamentals still hold true, the Internet has changed marketing and the fundamentals we apply to it. New and innovative online marketing tactics help companies build their brand and generate leads online.

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markempa

MARCH 30, 2007

« Webcast: How to Precisely Define a "Lead" Before Marketing Begins | Main | On building targeted lists for B2B Lead Generation Programs » Now Announcing the "Start With A Lead" Podcast Show I am pleased to announce that Ill be hosting a new podcast show called "Start with a Lead" debuting in April.

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markempa

AUGUST 16, 2007

You can now watch the recorded archive Thank you to ON24 for sponsoring and to the AMA for hosting the event. And Ive got a lot of great feedback and questions.

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markempa

JUNE 14, 2007

B2B marketing isn’t a popularity contest. Without us, B2C marketers wouldnt have anything to sell and our economy would suffer. Brian Carroll, on his B2B Lead Generation blog, writes that social media favors trendy marketing mediums because they are easier to link to and popular. Its about results. Thats a fact.

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markempa

AUGUST 22, 2007

August 22, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Off topic: Response to meme - 8 Random Things About Me : Comments Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

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markempa

MARCH 6, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thank you to ON24 Inc.

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markempa

MAY 13, 2007

So heres the challenge that most marketers face.they want to think long term but keep getting sucked in by the more immediate and pressing issue of a not having enough high quality sales leads. " Continue reading at ClickZ: The Difference Between ROI and Marketing Accountability. So whos to blame? The soution?"

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markempa

NOVEMBER 22, 2006

Brian Carroll at B2b Lead Generation links to an article at MarketingProfs titled: Five Proven Ways to Waste Money with Pay-Per-Click-Advertising (free regn required).

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markempa

JANUARY 23, 2007

If youre a small business owner (or plan to be one in the future) youll want to put this book on your reading list. It’s great. If you decide to get a copy, you should check out his bonus offers. Ill be posting my Amazon review soon.

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markempa

FEBRUARY 28, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Again, its not the car.

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markempa

APRIL 19, 2007

Outsource podcast production or do-it-yourself Hints and tips for marketers to start podcasting for lead generation Listen to podcast now (MP3 22 min 5.6

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markempa

AUGUST 17, 2007

You might also find value in my recent webinar on lead nurturing relevant. Do you have any other lead nurturing content ideas that youd like to share? This is by no means a comprehensive list of ideas but it should get you started.

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markempa

DECEMBER 6, 2006

Read More] Tracked on February 07, 2007 at 10:39 AM Comments Where do Your Email Newsletters go? from From the Innovators Desk I know that we can get a lot of information from newsletters, but it is a pretty cumbersome way to get our information.

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markempa

OCTOBER 19, 2006

Working [Read More] Tracked on February 27, 2007 at 11:19 PM Comments Lead qualification and scoring for better leads The biggest mistake made by marketers is to give mere inquiries to a salesperson. My company wanted to focus mainly on business seminars to improve customer relationships.

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markempa

MAY 18, 2007

Arrange your compensation so there’s a shared accountability around lead generation. Close-the-loop on each sales lead being generated. See that marketing takes over as many of the non-selling tasks as possible. Integrate sales and marketing activity by using the same database or CRM system.

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markempa

JULY 7, 2006

I define closed-loop feedback as the principle of eliciting a continuous flow of pertinent information from the sales team that tracks each qualified lead from start to end, whether to sales close or to rejection. Also, their close rate on sales leads has increased by 500 percent since they kicked off the program.

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markempa

AUGUST 1, 2007

So what can be done about it? So what can be done about it?

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markempa

JULY 5, 2007

Heres some "on-topic" resources for selling your ideas in the workplace: How to Sell an Idea is a concise and well written guide on selling ideas. Selling your ideas: A critical executive skill is another good resource on selling ideas.

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markempa

DECEMBER 21, 2006

Invest in marketing automation from Marketing & Strategy Innovation Blog by: Jon MillerIn my last post, I argued that Marketing needs to stop being seen a cost center and start earning a seat at the revenue table. Fundamentally, this requires B2B marketers to:Drive revenue by filling the revenue pipeline with.

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markempa

MAY 21, 2007

Instead, seek to create the most relevant database possible which contains the right companies and contacts that influence the buying decision. In the beginning, you won’t have all the data you need. Be patient and youll build the opportunity profile over time.

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markempa

JUNE 13, 2007

BTW - You can read more about trigger events in Chapter 5 of Lead Generation for the Complex Sale or search my blog archives for " trigger event." " Also, Jill Konrath has some great information on trigger events (geared for sales people) in her book Selling to Big Companies and her blog too.

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markempa

MARCH 30, 2007

Keep your database it current and you won’t have to worry about buying more questionable business cards and youll see better ROI from your lead generation investment.

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markempa

MARCH 2, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Close the loop with your sales team regularly.

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markempa

JUNE 8, 2005

Read More] Tracked on October 09, 2007 at 08:57 PM Comments Using thought leader content as a lead generation tool Demonstrating your expertise gives you an edge to combat commoditization by attracting more business and proactively building your reputation.

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markempa

APRIL 12, 2007

By implementing closed-loop-feedback huddles, I’ve watched clients increase revenue from marketing leads, improve lead conversion and help more sales people meet quota. Not to mention they actually know the real value of their marketing and sales pipeline.

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markempa

APRIL 24, 2007

I wrote about this in my post, Why Most B2B Sites Fail to Convert Sales Leads. He writes, "One of the dirty little secrets of online marketing is that the leads you generate are only as good as the data that the customer prospect chooses to share about themselves. Think about your web forms.

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markempa

JULY 30, 2007

To Follow the Leads July 30, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference 9 1/2 Ways. to Generate and Follow Leads : Comments 9 1/2 Ways. to Generate and Follow Leads Often people are looking for a single superior tactic to give them all the leads they need.

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