markempa

JUNE 8, 2007

The book was officially released on June 4, 2007. During our interview we cover a variety of topics that are relevant to lead generation, PR and marketing. David also writes the Web Ink Now blog and has been named to the MarketingSherpa Viral Marketing Hall of Fame for the past two years in a row. Congrats David!

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markempa

NOVEMBER 1, 2006

In this month’s issue of Target Marketing , I wrote the cover article on " What’s a Lead? " There, I offer the most important steps that marketing and sales alike, need to take to end their “tug of war” to improve ROI. Read Target Marketing: What’s a Lead? Read Target Marketing: What’s a Lead?

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markempa

APRIL 5, 2007

Our first interactive show will be on lead generation via podcasts. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. Whats the impact of podcasting on your demand generation efforts and how to you measure ROI?

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markempa

JANUARY 24, 2007

Without a solid process in place an astonishing eighty percent of marketing expenditures on lead generation are wasted because the leads are lost, ignored or discarded by sales. But there are steps you can take to improve lead acceptance and generate better ROI. Listen to podcast now (MP3 16:55 min 5.5 It is import.

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markempa

AUGUST 24, 2007

It promised to deliver better ROI measurement for their marketing campaigns. I could hear his frustration when he said, "But we are still unable to close-the-loop and measure ROI on most of the sales leads we pass to sales." It promised to deliver better ROI measurement for their marketing campaigns.

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markempa

JULY 16, 2007

BtoB Magazine: Effective search strategies July 16, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Inquiry management and search marketing strategy : » Moving from Monologue to Dialogue. This post from the B2B Lead Generation Blog caught my eye for some reason.

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markempa

SEPTEMBER 12, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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markempa

AUGUST 29, 2007

Do you think a typical marketer or sales person (who isnt a good “networker” already) can build relationships and generate sales leads for their company from a social networking tool? FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Why or why not?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

AUGUST 16, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. And Ive got a lot of great feedback and questions. You can now watch the recorded archive Thank you to ON24 for sponsoring and to the AMA for hosting the event. And Ive got a lot of great feedback and questions.

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markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers. What do you think?

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markempa

AUGUST 22, 2007

August 22, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Off topic: Response to meme - 8 Random Things About Me : Comments Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

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markempa

JUNE 28, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Implementing the 4Ts can help you get the most out of the Internet in your b-to-b sales and marketing efforts, and can help improve the alignment between sales and marketing within an organization.”

Online Lead Generation 120

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markempa

NOVEMBER 22, 2006

Brian Carroll at B2b Lead Generation links to an article at MarketingProfs titled: Five Proven Ways to Waste Money with Pay-Per-Click-Advertising (free regn required).

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

JUNE 14, 2007

Brian Carroll, on his B2B Lead Generation blog, writes that social media favors trendy marketing mediums because they are easier to link to and popular. Read More] Tracked on June 20, 2007 at 10:50 AM Comments Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz?

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markempa

APRIL 19, 2007

Show Notes Where podcasting fits in the multimodal lead generation portfolio How podcasting helps establish and reinforce thought leadership Where podcasts can help your lead generation ROI Why podcasts are perfect for lead nurturing (I was flattered to learn that Paul found inspiration in my book to develop his strategy.)

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markempa

JANUARY 23, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. If youre a small business owner (or plan to be one in the future) youll want to put this book on your reading list. It’s great. If you decide to get a copy, you should check out his bonus offers.

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markempa

MARCH 30, 2007

I’m looking forward to learning with you as I interview leading experts (and ask your questions) to get the latest contemporary thinking on lead generation. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Stay tuned!

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Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

MARCH 6, 2007

March 06, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Webcast: How to Precisely Define a "Lead" Before Marketing Begins : Comments Webcast: How to Precisely Define a "Lead" Before Marketing Begins If you are like most B2B marketers, lead generation is at top of your priority list.

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markempa

AUGUST 17, 2007

You might also find value in my recent webinar on lead nurturing relevant. Do you have any other lead nurturing content ideas that youd like to share? FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

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Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

MAY 18, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Centralize the lead qualification process.

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Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JULY 9, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. I recommend asking the following question, “Can marketing continue to nurture this opportunity until they are more sales-ready or is this a situation best handled by a salesperson?”

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markempa

DECEMBER 6, 2006

Read More] Tracked on February 07, 2007 at 10:39 AM Comments Where do Your Email Newsletters go? " Link: WordBiz Report: How and Why to Combine an E-newsletter and a Blog FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

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Newsletter Lead Generation Generation B2B Thought Leadership 120

markempa

JULY 10, 2006

He shows the folly of marketers who throw sales leads over the wall and expect sales people to catch them. This is an ongoing pattern for lead generation failure. Ive written that consistent, patient, long-term contact with sales prospects results in better ROI. Every salesperson loves leads.

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B2B Sales Lead Generation Sales Leads BtoB 120

markempa

AUGUST 1, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

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markempa

FEBRUARY 28, 2007

Read More] Tracked on March 01, 2007 at 07:44 AM Comments On giving away ideas I had coffee with a potential partner and our conversation ebbed to a discussion about marketing philosophy and lead generation. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JULY 5, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Heres some "on-topic" resources for selling your ideas in the workplace: How to Sell an Idea is a concise and well written guide on selling ideas.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Marketing Qualified Leads 120

markempa

DECEMBER 21, 2006

Read More] Tracked on October 29, 2007 at 06:20 PM Comments Budget Wars: Sales & Finance vs Marketing I look at the challenge that marketers often face when it comes to getting their budgets approved by finance and I wonder why does it have to be so hard?

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

MAY 21, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Instead, seek to create the most relevant database possible which contains the right companies and contacts that influence the buying decision. In the beginning, you won’t have all the data you need.

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markempa

MARCH 30, 2007

Keep your database it current and you won’t have to worry about buying more questionable business cards and youll see better ROI from your lead generation investment. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

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Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

JUNE 13, 2007

BTW - You can read more about trigger events in Chapter 5 of Lead Generation for the Complex Sale or search my blog archives for " trigger event." FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

JULY 7, 2006

Read More] Tracked on January 19, 2007 at 02:41 PM Comments Closed Loop Feedback: The Missing Lead Generation Huddle In team sports, the huddle is crucial to the success of the team. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

JUNE 8, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

MARCH 2, 2007

Expect your sales team to follow up on each lead promptly. Measure sales lead acceptance and follow up by sales team. Read More] Tracked on April 04, 2007 at 03:56 PM Comments Going beyond the sales lead Ultimately, the purpose of B2B marketing is to help the sales team sell. Close the loop with your sales team regularly.

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markempa

APRIL 12, 2007

« Your questions answered on Lead Generation via Podcasts | Main | On B2B Demand Generation tools and Lead Generation Dashboards » Closed-Loop Marketers More Likely to Reach ROMI Goals As Ive written before, Im a big proponent of using closed loop feedback to improve marketing and lead generation ROI.

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markempa

JULY 30, 2007

To Follow the Leads July 30, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference 9 1/2 Ways. to Generate and Follow Leads : Comments 9 1/2 Ways. to Generate and Follow Leads Often people are looking for a single superior tactic to give them all the leads they need.

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Lead Generation Generation Leads Lead 120

markempa

APRIL 24, 2007

April 24, 2007 | Permalink Technorati Tags : dating , lead generation , lead nurturing , referrals , word of mouth TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference On Lead Nurturing: Looking for a "hot" date? Take time to nurture your existing customers too.

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