Customer Experience Matrix
JULY 22, 2010
As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Will weaker marketing automation vendors merge with each other to establish a larger market presence?
Contently
APRIL 17, 2018
A few years later, in 2007, I decided to record every poker hand I played in a notepad. I didn’t cash at the World Series, but the 2007 main event winner took home $8.25 But when marketers pile their stacks with more software, they wind up drowning in data. Of course, Walmart couldn’t coast on that one stat.
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Customer Experience Matrix
DECEMBER 18, 2007
I recently caught up with Unica Vice President Andrew Hally as part of my review of developments at the major marketing automation vendors. On the product front, they continue their long-time strategy of offering all the software a marketing department would need.
Adobe Experience Cloud Blog
FEBRUARY 27, 2019
Automated marketing first emerged with the development of customer relationship management (CRM) platforms in the late ‘80s. Of course, these platforms were expensive and therefore limited to large, multinational corporations. And marketers are finally starting to realize the potential opportunities it offers.
The Point
MARCH 12, 2012
I’ve made the case previously in this space how one of the easiest way to gain a quick return from any investment in marketing automation is to apply the technology towards more efficient and systematic follow-up to inbound leads. It’s a win-win for both sales AND marketing. Big mistake.
Onalytica B2B
DECEMBER 13, 2017
My entrepreneurial career began in 1999 when I emigrated from Scotland to California, where I set up my own online marketing consultancy. I specialized in e-commerce, information products, email marketing and business development coaching. WHAT AREAS OF SOCIAL MEDIA MARKETING ARE YOU MOST PASSIONATE ABOUT?
Customer Experience Matrix
AUGUST 29, 2013
Of course, every vendor argues it does this better than anyone else. Again, I’m not sure I agree, but should point out that LeadSpace mentioned combining their own scores with behavior data captured in marketing automation: so LeadSpace itself is at least implicitly acknowledging that behaviors are important.
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