Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hubspot

JANUARY 30, 2019

In 2007, brothers Chip and Death Heath accomplished something that even the Coen brothers would tip their caps to -- their book Made to Stick: Why Some Ideas Survive and Others Die climbed to the top of both The New York Times and Wall Street Journal bestseller lists. At their core, viral videos are sticky ideas in action.

Viral Marketing 75

Viral Marketing Video Marketing Paid Search Agency Work Management 75

Hubspot

MAY 29, 2015

Today, the YouTube series boasts an impressive 799,332 subscribers and 259,503,120 views. The Blendtec story demonstrates one of the key takeaways of contagious content. Virality isn’t born, it’s made. farmers grew 57% more kale in 2012 than they did in 2007. How did this happen? Something contagious.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Sprout Social

NOVEMBER 21, 2022

From 2007 to the late 2010s, Tumblr had a lock on the alternative social media market. In a world where platforms are more and more defined by the type of content you consume and create–Twitter is for text, TikTok and YouTube are for video, Instagram is for all things visual–Tumblr’s environment invites post diversity.

Paid Search Agency 108

Paid Search Agency Viral Marketing Marketing & Strategy Lock-In 108

Sprout Social

APRIL 22, 2019

This makes Instagram the third most popular social media network, following only Facebook (over 2 billion monthly active users ) and YouTube ( 1.9 This viral post took only 10 days to break the record, and has been slowly generating more and more likes. If your content isn’t actually about love, you don’t want to include that hashtag.

Stats 111

Stats Planning Work Management Marketing Management 111

Salesforce Marketing Cloud

NOVEMBER 16, 2021

In 2007, after delivering close to one billion DVDs into customers’ mailboxes, Netflix realized their customers would prefer something different — inexpensive, simple-to-access entertainment they could watch on demand. What is customer focus? Unilever has since acquired it in a deal reported to be worth $1 billion.

Marketing AI 98

Marketing AI Tips Marketing & Strategy Customer Satisfaction 98

Contently

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Financial services content is also incredibly complicated. million for their content marketing budgets in 2019, per Contently research. Key Findings.

Advertising Benchmark 130

Advertising Benchmark Marketing Budget Work Management Marketing Management 130

Single Grain

MAY 24, 2021

TABLE OF CONTENTS: ↓ What Is Audio SEO? Audio SEO is the practice of search engine optimization to improve the presence of audio content in the organic search results so that people can find and listen to podcast shows. And with so much audio content across the web, audio SEO services are set to witness quick growth. .

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Optinmonster

JANUARY 15, 2020

On January 9, 2007, the entire world changed. The content of your website should be visually appealing when viewed on a smartphone. Related Content: How To Create An Email Newsletter Your Subscribers Will Love. Related Content: 8 Simple Ways to Quickly Boost Sales With Hyperlocal Marketing.

Mobile Marketing 67

Mobile Marketing Planning Tips Paid Search Agency 67

Vidyard

OCTOBER 19, 2016

One could argue that in addition to being the first live video streamed daily on the internet, it was also the first viral video. GIFs began to emerge as a popular moving image format, and some of the earliest viral ‘videos’ — adding audio to a page with moving gifs, and looping them at the same rate — began to emerge too.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? My take is that is at the top.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Take the YouTube video series " Will it Blend ". It wasn't necessarily innovative in the fact that it was just a set of 5 videos with the CEO blending various items (as he was already known to do) — but it was wildly viral with millions of downloads within the first week. What tips do you have for creating buzz?

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

Single Grain

SEPTEMBER 16, 2022

TABLE OF CONTENTS: ↓ What Is Web 3.0? Web 2.0 is a read-write web where people can read and write content on websites and applications. Web 3.0 is a read-write-interact web (powered by artificial intelligence) where people can read, write and interact with content, including 3D graphics, on websites and apps.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Single Grain

MAY 23, 2023

Similar to how TikTok popularized short-form video reels, Twitter solidified its niche in the social media scene as the go-to short-form written content platform. Twitter ironically allows images and videos as well, but it handles the regulations around text content differently than Instagram.

Paid Content 52

Paid Content Twitter Advertisements Advertising 52

Webbiquity

APRIL 27, 2021

” Slow speeds meant the vast majority of content was text (broadband access still hadn’t reached half of American homes as of 2006 ), but anyone with industry knowledge, insights, and opinions could now make their voice heard. YouTube got started in 2005. Twitter made a splash at SXSW in 2007 and began to grow rapidly.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Hubspot

JANUARY 10, 2013

Six years and over half a billion shares later, Elf Yourself can boast not only of being a viral phenomenon, but also an enduring success -- one that has literally become a holiday tradition. Short, frequent, episodic, and highly shareworthy content will be shared more than the usual marketing fodder. 5) The Best Job in the World.

Campaigns 28

Campaigns Paid Search Agency Advertising Agencies Budget Programs 28

Single Grain

JUNE 10, 2021

Content is definitely the future of marketing. Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . 70% of marketers are actively investing in content marketing. TABLE OF CONTENTS: ↓ What Is Content Marketing?

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Hubspot

MARCH 3, 2020

Websites also began adding the "Like" icon to their pages , which encouraged users to click it in order to like their content or pages on Facebook. By 2010, Facebook Ads was still ramping up after being announced in 2007. Advertising. So, how has Facebook's design and platform changed with its success? Here's a look at it today.

Social Media 101

Social Media Media Advertising Agencies Paid Search Agency 101