markempa

APRIL 5, 2007

As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. Our first interactive show will be on lead generation via podcasts.

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markempa

AUGUST 24, 2007

He explained that his company had invested "big dollars" to install a new marketing automation software system. Read More] Tracked on September 06, 2007 at 12:24 AM Comments Closed Loop Marketing Isnt Software I recently spoke with a reader who was struggling with his closed loop marketing process.

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markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Each discipline is vital to the success of the company and they must work together as team.

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markempa

AUGUST 29, 2007

Do you think a typical marketer or sales person (who isnt a good “networker” already) can build relationships and generate sales leads for their company from a social networking tool? FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Why or why not?

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markempa

MAY 9, 2007

May 09, 2007 | Permalink Technorati Tags : lead generation , lead nurturing , ROI , sales leads TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference How Lead Nurturing Improves Lead Generation ROI : » Do You Nurture Leads, Or Do You Just Follow Up? companys focus. I hope you can make it.

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markempa

AUGUST 16, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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markempa

AUGUST 22, 2007

August 22, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Off topic: Response to meme - 8 Random Things About Me : Comments Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

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markempa

APRIL 18, 2007

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now. I think companies will continue to buy the promise of these tools even though they lack the resources to actually leverage them.

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markempa

JUNE 28, 2007

New and innovative online marketing tactics help companies build their brand and generate leads online. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Some of the leads are “hot” and ready to buy while others are long-term and need nurturing.

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markempa

JANUARY 23, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! It’s great.

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markempa

JUNE 14, 2007

Read More] Tracked on June 20, 2007 at 10:50 AM Comments Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Its about results. Thats a fact.

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markempa

NOVEMBER 22, 2006

Im a few years past discovering what a waste PPC [Read More] Tracked on January 04, 2007 at 01:42 PM Comments Avoid wasting your Pay-Per-Click lead generation budget Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant.

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markempa

NOVEMBER 1, 2006

In fact, most companies need to do a better job managing and qualifying the leads (or more likely the inquiries) they already have. from SalesPractice.com Here is a link to a post on Brian Carols B2B Lead Generation blog called Target Marketing: What. That’s not always true. That’s not always true. Read Target Marketing: What’s a Lead?

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markempa

MARCH 6, 2007

Your problem is partly solved if you can get company-wide approval for a clear definition of what a qualified lead is prior to launching your campaign. Your problem is partly solved if you can get company-wide approval for a clear definition of what a qualified lead is prior to launching your campaign. Thank you to ON24 Inc.

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markempa

MARCH 30, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Stay tuned! Stay tuned!

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markempa

MAY 13, 2007

The analysts who predict the future success of a company and then punish them for falling short? Bryan replies, "So many companies are still scraping the bottom end of their sales funnel while many potential prospects are left unsold. The media who criticize leaders for thinking long-term? So I think fear plays a role, too.

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markempa

APRIL 19, 2007

They also want to know the people behind the company. If you provide your prospects with high quality thought leading content as part of your lead nurturing process , then you will find that your prospects are calling you first when they are ready to buy. They also want to know the people behind the company.

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markempa

AUGUST 17, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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markempa

AUGUST 1, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

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markempa

JULY 9, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

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markempa

FEBRUARY 28, 2007

He said something like, "I think companies [like yours] give away many of their trade secrets on their website. There are more protections for tangible products but not many for service based business, which most companies are evolving to anyway. Most companies have the same basic car. They provide too much information.

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markempa

DECEMBER 6, 2006

Read More] Tracked on February 07, 2007 at 10:39 AM Comments Where do Your Email Newsletters go? " Link: WordBiz Report: How and Why to Combine an E-newsletter and a Blog FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

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markempa

OCTOBER 19, 2006

My company wanted to focus mainly on business seminars to improve customer relationships. Working [Read More] Tracked on February 27, 2007 at 11:19 PM Comments Lead qualification and scoring for better leads The biggest mistake made by marketers is to give mere inquiries to a salesperson.

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markempa

MAY 21, 2007

This is particularity true in small companies. Both the companies and the individuals you covet as customers. Instead, seek to create the most relevant database possible which contains the right companies and contacts that influence the buying decision. This is particularity true in small companies.

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markempa

JULY 10, 2006

Because the sales team is responsible for much of the customer’s perception of the company, concerted care must go into developing the ongoing, relevant communications that the sales team will employ as it builds relationships with customers. Every salesperson loves leads.

B2B Sales 120

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markempa

JULY 5, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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markempa

DECEMBER 21, 2006

Companies Are Severely Mismanaging Lead Generation Ultimately, if marketers want to win over finance they need to demonstrate that marketing is an asset, not a liability. Companies Are Severely Mismanaging Lead Generation Ultimately, if marketers want to win over finance they need to demonstrate that marketing is an asset, not a liability.

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markempa

JUNE 13, 2007

One of my clients found companies with their key trigger events was 400% more likely to buy than companies without those trigger events. " Also, Jill Konrath has some great information on trigger events (geared for sales people) in her book Selling to Big Companies and her blog too.

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markempa

MAY 18, 2007

Companies continue to waste millions of dollars because of poor teamwork and collaboration between marketing and sales. I’m wondering what you do in your company to foster better sales and marketing collaboration? Companies continue to waste millions of dollars because of poor teamwork and collaboration between marketing and sales.

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markempa

MARCH 30, 2007

Companies don’t buy; people do. Then use additional third party list sources to fill in missing companies and contacts. Many list companies only rent a list, which means you are only allowed to use them for a specified time period, a specific number of times, or for a specific marketing campaign, such as a direct mail piece.

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markempa

JULY 7, 2006

Companies that make closed loop feedback work have higher lead-conversion rates than those that do not. Ultimately, companies that “huddle” more frequently improve all phases of the sales and marketing continuum and their return on investment. Otherwise, youre dealing with to much lead quality variance. It works wonders!

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markempa

JUNE 8, 2005

As an expert, people and companies will seek you out when they have problems. click image to enlarge) The thought leadership mindmap, shows some of the types of content that you can use to position your company as “the” experts. As an expert, people and companies will seek you out when they have problems. It must be relevant!

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markempa

MARCH 2, 2007

March 02, 2007 | Permalink Technorati Tags : lead generation , marketing , roi , sales TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Going beyond the sales lead : » Microsoft RSVP from E-Bitz - SBS MVP the Official Blog of the SBS "Diva" I got an interesting magazine the other day.

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markempa

APRIL 12, 2007

Aberdeen found, "Companies that adopt closed-loop marketing processes are more than three times as likely to report a greater than 50% return on marketing investment (ROMI) than those that do not.” Closed loop feedback is often touted in CRM software and often relied on to be the single source of sales and marketing collaboration.

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markempa

JULY 30, 2007

To Follow the Leads July 30, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference 9 1/2 Ways. To Follow the Leads FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Diversify your approach.

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markempa

APRIL 24, 2007

April 24, 2007 | Permalink Technorati Tags : dating , lead generation , lead nurturing , referrals , word of mouth TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference On Lead Nurturing: Looking for a "hot" date? Take time to nurture your existing customers too.

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