Smashmouth Marketing

MAY 11, 2009

It was interesting that in both cases, the attendees were buzzing with discussion about the need for alignment of sales and marketing so I blogged an article about it earlier this week. We identified the critical integration points between sales and marketing in demand generation, knowledge management, sales readiness and metrics.

Trends 100

Trends Work Management Marketing Management Buzz 100

markempa

SEPTEMBER 12, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

MAY 13, 2007

« How Lead Nurturing Improves Lead Generation ROI | Main | Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork » The Difference Between ROI and Marketing Accountability Whats the difference difference between ROI and marketing accountability? The soution?"

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Hubspot

JANUARY 7, 2014

Created: September 21, 2007. Created: November 12, 2007. This community, managed by the eMarketing Association, is intended for anyone who''s interested in marketing, as it focuses on topics related to social media, search, email, mobile, and general inbound marketing. Created: November 28, 2007. Created: October 1, 2007.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Buzz Marketing for Technology

JULY 24, 2008

Your recommendation was on target for me. misprint Submitted by Tal Galili (not verified) on July 11, 2008 - 10:30am. 15 Lessons Learned in 2007. Copyright ©2003-2007. Email this comment. Backup Problems Solved Submitted by Annie Galvin Teich (not verified) on June 25, 2008 - 4:25am. Exercise + sustainability.

Ning 100

Ning Tools Wiki RSS 100

The ROI Guy

JANUARY 20, 2011

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Demand Generation , EMC , Pisello , TCO Calculator 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. The tool uses a new version of our XcelLive platform (version 5.0)

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

MAY 6, 2010

. “Leading B2B solution providers recognize that old sales and marketing techniques must evolve to meet these new economic buyer demands, and as a result, they are recognizing the need to connect and sell to economic buyers with Alinean -developed assessment, ROI and TCO demand-generation and sales enablement tools.&#

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 17, 2011

AT=pb&SP=EC&rID=44424232&rKey=435a40c76fd43920 For more information on Value Selling Tools: Demand-Generation (Marketing) Sales Enablement Posted by Tom Pisello at 12:19 PM Email This BlogThis!

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. It's the old answer: it depends.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

markempa

APRIL 12, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. Your department. The Final Word… Whilst blogs are no longer the sexiest subject on the block, the ‘why blog?’

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

markempa

APRIL 24, 2007

Sridhar Ramanathan president of Pacifica Group points this out in his blog post, " Demand Generation: Are You Making Your Prospects Lie? He writes, "One of the dirty little secrets of online marketing is that the leads you generate are only as good as the data that the customer prospect chooses to share about themselves.

Lead Nurturing 120

Lead Nurturing Lead Generation Lead Scoring Lead Ranking 120

B2B Marketing Zone Posts

JUNE 9, 2010

came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out. Junta42 was started as a blog ( this post is proof from April, 2007 ) and I still believe it is one of the most important things you can do as a business (as long as you have the right strategy). Better Content.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

The ROI Guy

SEPTEMBER 17, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , B2b marketing , content marketing , Custom Content Marketing , Marketing Spending , Pisello 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Demand Generation In the Face of Frugalnomics and.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 10, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Frugalnomics , Gartner , Gartner Executive Programs , IT Budgets , IT Economics , IT Spending , Pisello 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Demand Generation In the Face of Frugalnomics and.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 28, 2010

Research from MarketingSherpa and KnowledgeStorm, shows that targeted content is more effective, viewed by buyers as more valuable in the decision making process when customized for Industry (82% more effective), Role/job function (67%), Company size (49%), and Geography (29%). Demand Generation In the Face of Frugalnomics and.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

SEPTEMBER 9, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Forrester , Frugalnomics , Pisello , Sales Enablement , Value Selling 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Demand Generation In the Face of Frugalnomics and.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

SEPTEMBER 16, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , b2b selling , Frugalnomics , IDC , Pisello , Sales Enablement , Sales Tools , SiriusDecisions , Value Selling 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. SiriusDecisions Perspectives.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40