markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The book was officially released on June 4, 2007. Get your copy of The New Rules of Marketing & PR on Amazon. Congrats David!

PR 120

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markempa

APRIL 5, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007.

Lead Generation 120

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markempa

MAY 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Their write up is quite glowing (aw-shucks) and its fun to be recognized.

Lead Generation 120

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markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Why not use the same common sense when fishing for people?”

Lead Generation 120

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markempa

AUGUST 24, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I also passed along this recent article " Closed Loop Marketing " by Greg Anderson. I asked him where he thought the b.

Work Management 120

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markempa

APRIL 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So are you using metrics that actually help you look forward?

Demand Generation Agencies 120

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markempa

MAY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market I hope you can make it. Register here. companys focus.

Lead Generation 120

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markempa

JUNE 14, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. There are simply more consumer buyers than business buyers. B2B marketing isn’t a popularity contest. B2B is more complex. Its about results.

Social Media 120

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markempa

AUGUST 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You can now watch the recorded archive Thank you to ON24 for sponsoring and to the AMA for hosting the event.

Webcast 120

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markempa

JANUARY 23, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I just read John Jantschs new book, Duct Tape Marketing. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

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markempa

AUGUST 22, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

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markempa

JUNE 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Online Lead Generation 120

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markempa

NOVEMBER 1, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Targeting Your B2B Lead Generation | Main | Podcast: Tradeshow and Event Marketing with Ruth Stevens » Target Marketing: What’s a Lead?

Lead Generation 120

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markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

MAY 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If marketing is a profitable activity, it still doesnt mean that what it is communicating to the universe of buyers is building the business.

Lead Generation 120

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markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Stay tuned!

Lead Generation 120

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markempa

MARCH 6, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. a for sponsoring this event as part of their new Wednesday Webcast with Experts series. Thank you to ON24 Inc.

Webcast 120

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markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. When you buy a list of names, you are basically buying business cards on a list.

Lead Generation 120

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markempa

APRIL 19, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Outsource podcast production or do-it-yourself Hints and tips for marketers to start podcasting for lead generation Listen to podcast now (MP3 22 min 5.6

Lead Generation 120

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markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope.

Lead Nurturing 120

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markempa

FEBRUARY 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. There are more protections for tangible products but not many for service based business, which most companies are evolving to anyway.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

AUGUST 1, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

JULY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This is why communication and cooperation between sales and marketing is so important.

Lead Generation 120

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markempa

DECEMBER 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Read More] Tracked on February 07, 2007 at 10:39 AM Comments Where do Your Email Newsletters go?

Newsletter 120

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markempa

OCTOBER 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. from cadenceblog One of my main responsibilities in the past few years was to increase marketing activities.

Lead Qualification 120

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markempa

JULY 10, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Every salesperson loves leads.

B2B Sales 120

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markempa

MAY 21, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Is that the same reason they keep doing business with you? How has working with you helped their business?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

JULY 5, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

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markempa

DECEMBER 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Fundamentally, this requires B2B marketers to:Drive revenue by filling the revenue pipeline with.

Budget Programs 120

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Webbiquity

SEPTEMBER 25, 2018

Data from the report was supplemented with examples from B2B technology companies as well as research from other sources, including LinkedIn’s marketing group. The (Almost) Universal B2B Marketing Channel. Possibly the most ubiquitous B2B content marketing practice is blogging. How would anyone have found it?

Work Management 251

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markempa

JUNE 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Review 10 - 15 recent sales "wins" and look at what business pains or events were present. See the above mind map for examples) 2.

Lead Generation 120

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markempa

MAY 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Define your expertise: how can you demonstrate your ability to solve business problems and share new ideas? Please share your thoughts and comments.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JULY 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Neither Salesforce.com nor Sugar CRM are.

Lead Generation 120

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markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market This is especially important in generating postitive word of mouth (WOM) too.

Lead Generation 120

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Vidyard

JANUARY 22, 2020

LinkedIn 3.2 These high-level, top-of-funnel videos are great for any business looking to establish itself as a leader in their industry. As mentioned above, thought leadership videos are top-of-funnel content perfect for sharing to social media, especially LinkedIn, Facebook, and YouTube. Contents 1. Facebook 3.3 Video Podcast.

Thought Leadership 121

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Vidyard

JANUARY 22, 2020

LinkedIn 3.2 These high-level, top-of-funnel videos are great for any business looking to establish itself as a leader in their industry. LinkedIn A natural fit for educational thought leadership videos, LinkedIn is where people go for professional development. Contents 1. What is a Thought Leadership Video? Facebook 3.3

Thought Leadership 65

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markempa

MARCH 2, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But marketers often get so wrapped up in driving activity that they seem to forget its about driving sales conversion. Microsoft RSVP.

Lead Generation 120

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