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Best of 2007: Web Analytics

WebMarketCentral

Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. Bloggers Ponder Google's RSS Syndication Stats by MediaPost Online Spin Following Google's acquisition of Feedburner , Max Kalehoff ponders the importance of the "reach" metric for bloggers. But which metrics are really important?

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Best of 2007: Interactive PR

WebMarketCentral

Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0 tags: interactive PR, Web 2.0

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Best of 2007: Cool Online Tools

WebMarketCentral

File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them? Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities.

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Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work.

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Best of 2007: Blogging for Business

WebMarketCentral

Here are some of the best articles and blog posts from 2007 on effective blog design, writing and promotion. 10 blogging tips from 10 bloggers by iMedia Connection After stating that "Business blogging has passed the tipping point.

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Best of 2007: Web 2.0 Sites

WebMarketCentral

related websites and tools either got their start or got traction in 2007. Social Media Today A "moderated online business community for social media bloggers, marketers, PR and media professionals," Social Media Today provides the opportunity to network with other marketing professionals, post content, and comment on posts.

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Best of 2007: SEO Analysis Tools

WebMarketCentral

Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. To start off, here is a list of the best tools for analyzing and optimizing SEO efforts. For example, Flash content, Javascript and images are invisible to search engines.