TheCustomer Quick-Take: September 29, 2021
The Customer
SEPTEMBER 29, 2021
Quick-Take: The number of touchpoints a consumer engages with before making a purchase continues to increase—a 2020 State of the Connected Customer report from Salesforce indicates that nearly 75% of shoppers have used multiple channels over the course of one transaction. CUSTOMER DATA. The Bigger Question is What Do You Do With It?
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