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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

Linkedin 100
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The Evolution of Inbound Marketing

SmartBug Media

It’s a way of life for marketers, and it’s undoubtedly the most effective form of marketing used today. Then, social media took off—LinkedIn was founded in 2002, Facebook in 2004, YouTube in 2005, Twitter in 2006. And by 2010 mobile was already showing signs of changing the digital landscape forever. Just click play below.

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24 reasons SEO and social media are inextricably linked

Biznology

59% of marketers agree SEO has the biggest effect on lead generation. If you were to hire a resource to help with either, most people think to hire either an SEO agency or an Social Media agency because expertise they need an expert that is specific to the area. 22% say social media. 20% say pay per click (source: SiteProNews ).

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

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Marketing Storytelling for 2020: Woo Customers With Age Old and Cutting Edge Techniques

Martech Advisor

Boris Guffond, (Communication Director, Mazarine) shared his thoughts on marketing storytelling exclusively with MarTech Advisor, The idea to oppose classic storytelling and new-age sounds artificial: A catchy plot will be more effective today if linked to new-age tech. Let them show how your products helped them improve their lives.

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Marketer of the Month Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi

Outgrow

How original research yields useful content – and helps understand your audience. And basically, helping those individuals try to figure out their business models. And it started to pick up and snowball probably by 2010. My mom’s on Facebook, she’s a content creator. It really started to take off.

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14 Things I Think I Think About Social Media

Convince & Convert

I don’t believe Twitter and Facebook will always dominate. The metrics available on Facebook are in many ways better than you can get from Google Analytics. Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo. Facebook fan pages are email newsletters 2.0