article thumbnail

Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

article thumbnail

The real and complete history of social media marketing

illumin

In 2007 to 2008 Twitter also introduced Promoted Tweets. Instagram introduced its own advertising options in 2013, a full three years after the app first launched. Promoted Tweets changed the game, giving advertisers a subtle way to boost their own messaging while blending in with the rest of the site’s content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to write for social media

Biznology

He is a prolific writer who has published hundreds of articles about new media while also writing five books: The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010), Social Marketing to the Business Customer (2011), and Attack of the Customers (2013).

article thumbnail

Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Client counts are reported only for 2008 through mid 2011. Operating expenses grew sharply through 2008, nearly outpacing revenue. As I mentioned earlier, it runs at a loss but has varied greatly over time: from recovering 91% in 2007 to just 51% in 2010. At that level, my estimates push out profitability to 2013.

Eloqua 120
article thumbnail

Top 9 Affiliate Marketers You Need To Know About

Outgrow

Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. And that increased to more than $50000 in 2013. We’re here to tell you about affiliate marketers.

article thumbnail

How Much Money Has Been Invested In Content Marketing Technology

Marketing Insider Group

In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. Oracle, IBM, NewsCred, Optimizely, Outbrain, Skyword, and Taboola all acquired smaller companies.

article thumbnail

Pleased to Beat You: The Stories Behind 5 Epic Brand Rivalries

Hubspot

The Joy of Pepsi (2007). Pepsi Halloween (2013). Back in 2008, the competition between these two soup companies was just heating up. Here are some of the most memorable competitive campaigns they've launched: The Pepsi Challenge (1975). Source: ABC News via CNW Group/PepsiCo Canada. Source: Coloribus. Source: AOTW.