Webbiquity

FEBRUARY 10, 2010

This post was originally published on the WebMarketCentral blog in January 2010. Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don’t “get&# Twitter. Granted, there is an awful lot of noise (“Just got back from the gym…eating pizza again for lunch…watch a Seinfeld rerun&# ), self-pro

Twitter 173

Twitter Business Digg Thought Leadership 173

Webbiquity

FEBRUARY 9, 2010

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Though the full report runs $400, much interesting data can be gleaned from the free executive summary. The report’s authors begin by noting that: “An important transition in the use of social media for marketing purposes is taking place. A rapidly increasing segment of marketers are gaining the experience required to advance from novice to competent practitioner capable of achieving social marketin

Social Media 129

Social Media Social Marketing Marketing Strategy Marketing & Strategy 129

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Determine your budget: while there is no hard-and-fast rule for this, there are a number of factors that will affect the size of the budget required to optimize your return from search marketing: Number of keyword

Search Engine Marketing 137

Search Engine Marketing SEM Search Marketing Practices 137

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009.

Social Media 203

Social Media Social Marketing Budget Programs Media 203

Webbiquity

FEBRUARY 18, 2010

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Click-through rate (CTR) is the single most important factor in determining Quality Score, which is as important as bid level in determining how highly an ad will appear in search results.

Adwords 124

Adwords Tactics Tips CTR 124

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Microsite Salesforce.com 116

Webbiquity

FEBRUARY 14, 2010

I’m normally a positive, upbeat kind of guy, and as someone who’s been writing professionally since the days of disco, rarely at a loss for words. Yet mention the “nofollow&# tag, and that all changes. I, like many other many other web marketing professionals, am left sputtering with a mix of disgust and rage, fumbling for an adjective that conveys sufficient contempt: despicable, vile, loathsome, abhorrent, abominable, wretched, odious, detestable, downright evil.

Tagging 106

Tagging SEO Wikipedia Digg 106