DivvyHQ
MAY 8, 2024
When it comes to innovative content marketing, financial services companies are fighting an uphill battle. It may seem like a tall order to effectively attract, hook, and engage customers through financial content, but it can be done. The key to success in this domain is consistently delivering value, and creating a process (with the right tools) that enables that consistency.
Martech
MAY 8, 2024
Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Both solutions are powered by Constant Contact’s AI capabilities. What is BrandKit? Brand assets are automatically imported from web locations and used to create appropriate themes and templates that can then be used for future campaigns.
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33Across
MAY 8, 2024
The ANA study revealed a $20B waste in programmatic ad spend with 21% of impressions and 15% of spend on low-quality, content-lacking "made for advertising" sites risking brand safety. However, new tech and data intel enable combating this issue. Glossary’s powerful MFA site mitigation strategies help advertisers. The post Block MFA Sites and Increase Performance appeared first on 33Across.
Martech
MAY 8, 2024
We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. In the inevitable cookieless future, quantifying marketing’s ROI and articulating its value for the organization will require a strategic shift. It’s time to rethink our performance measurement strategies to safeguard budgets and ensure marketing’s worth remains quantifiable. 1.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Marketing Institute
MAY 8, 2024
Many companies present a list of what not to do and call them their “employee social media guidelines.” Innovative brands see the power of employee ambassadors. Here’s how to create company social media guidelines for the win.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Go Beyond SEO
MAY 8, 2024
Ever wonder why some law firms always top Google searches? Is it luck or a secret method? It’s about using attorney search engine marketing , or SEO. By making your law firm’s website better, it stands out more. This brings in more people who might want your help. Attorney search engine marketing , or SEO for law firms , is crucial for boosting the visibility and success of your law firm online.
HG Data
MAY 8, 2024
HG Insights, the authority in Technology Intelligence, today announced the launch of its new Market Intelligence product, a platform providing the data and insights that strategists and marketers need to scope the size and shape of new and existing markets. Elizabeth Cholawsky, CEO, HG Insights, said: Go-to-market planning is critical for companies to execute both […] The post HG Insights Delivers Real-Time Analysis with Market Intelligence appeared first on HG Insights.
Martech
MAY 8, 2024
The increasing use of biometric data, such as facial recognition and fingerprints, for authentication raises new privacy risks, especially in a world where virtual try-on is an increasingly widely used marketing tool. Unlike passwords, biometric identifiers are permanent and can be stolen by hackers to impersonate victims and gain unauthorized access.
SmartBug Media
MAY 8, 2024
In the dynamic landscape of digital marketing and customer relationship management, HubSpot produces one of the most powerful solutions for streamlining operations. Though HubSpot offers a wide variety of features on its own, its true potential (and yours) is in custom integrations that cater to specific business needs. Whether your organization is a startup or an established enterprise, working with the right HubSpot integrations provider is key to optimizing your workflows and achieving your b
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Velocity Partners
MAY 8, 2024
This is the seventh in a series we’re running about the new B2B GTM playbook. You can find the other blogs in the series here. This is an interview with Udi Ledergor about the real goal of content marketing and the 95-5 rule. GONG. That’s the sound of a successful sale. Or, as our guest today calls it, the sound of winning. Udi Ledergor is the Chief Evangelist at Gong, an AI-powered revenue intelligence platform built for sales teams.
Martech
MAY 8, 2024
Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. Google’s monopoly power This was defined by the DOJ as “the power to control prices or exclude competition.
LeanData
MAY 8, 2024
A good speed to lead tool will shorten an organization’s response time to mere minutes. Discover the best speed to lead tools available today. The post Best Speed to Lead Tools for B2B Sales appeared first on LeanData.
Walker Sands
MAY 8, 2024
PR and strategic communications continue to underpin many of our client programs at Walker Sands, supporting clients to drive awareness, de-position competitors, create new categories and drive growth. I’m excited to share that Annie Gudorf is now leading our PR function as Executive Vice President, PR. Over her 10+ year career at Walker Sands, Annie has earned respect from her clients and colleagues alike.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Anyword
MAY 8, 2024
At Anyword, our marketing team doesn’t just promote our AI writing platform; they use it to create content every day. We caught up with Cortney Swartwood and Hannah Mallard to understand how Anyword has transformed their workflows and discover the features they can’t live without. Let’s dive in. Meet our Marketing Managers Cortney Swartwood and Hannah Mallard are central to Anyword’s marketing team, each with a unique focus.
ClearVoice
MAY 8, 2024
What is content accessibility? Content accessibility is the practice of ensuring that the content you create — across all platforms — is not just accessible to able-bodied individuals but also inclusive of individuals with disabilities. The ADA defines disability as “a physical or mental impairment that substantially limits one or more major life activities, a person who has a history or record of such an impairment, or a person who is perceived by others as having such an impairment.
B2BMarketing.net
MAY 8, 2024
In order to understand the impact of the recently endorsed EU AI Act on B2B marketing, I’ve interviewed David Keene, CMO Europe, Wipro , and Ian Liddicoat, CTO & Head of Data Science, Adludio. The implications of this legislation are vast, reshaping not only how organizations approach risk management but also how they use AI for marketing purposes.
Bannerflow
MAY 8, 2024
Our Summer 2021 winner of our best display advertising campaign competition was a neat blend of brand and an engaging summer feeling! Congratulations to Telenor for it’s summer campaign for the Swedish market.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
protocol 80
MAY 8, 2024
WordPress says it's free, but that's untrue for business-level needs. Here's a full, realistic view of WordPress vs.
Bannerflow
MAY 8, 2024
iGaming display advertising trends offer insight into what makes the industry tick. Indeed, 2021 and 2020 have seen brands adapt and change quicker than ever before, as external factors change customer habits.
Valasys
MAY 8, 2024
In the realm of modern commerce, where businesses thrive in an interconnected digital ecosystem, the dynamics of marketing have undergone a profound transformation. Among the myriad facets of this evolution, Business-to-Business (B2B) marketing stands out as a crucial arena, where enterprises engage in a strategic dance to capture attention, forge partnerships, and ultimately drive growth.
Bannerflow
MAY 8, 2024
E-commerce and online shopping saw a huge increase in sales during 2020. A survey by Deloitte in the UK found around 40% of respondents did more online shopping during lockdown than before. Grocery shopping specifically saw a huge surge in sales, with the share of e-commerce sales increasing from 7% to 15% at their peak.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Valasys
MAY 8, 2024
In an era where operational efficiency has now become more important than ever before, plastic injection molding companies are still searching for ways to cut costs without sacrificing quality. Through this article, a range of solutions to cut costs in modern injection molding plants are presented. These measures not only help to maintain low costs but also increase productivity, which is the key to staying competitive in a market that is not easy to work in.
Bannerflow
MAY 8, 2024
Digital out-of-home campaigns are becoming more and more common. And what with ever more traditional out-of-home signage being upgraded to digital, expect their number to rise ever further. But what’s the secret to great DOOH campaigns?
Valasys
MAY 8, 2024
8 th May, New Jersey: OpenAI is planning a revolution in content creation by releasing OpenAI’s Media Manager (MM) tool in 2025. This AI-powered platform looks to grant creatives the means to derail the AI training process so they can enjoy this new-found position of control within their copyright realms. Now, we can start with the subject in question, explore the specifics of this game-changing advance, and hypothetically look at its anticipated effect on the creative universe.
Bannerflow
MAY 8, 2024
Digital transformation cannot be an afterthought for any business. While leaders should already have strategies for the next 6-12 months, there is always room for improvement. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. Over 400 senior marketers responded to our survey. This helps us to give a clear picture of the future of in-housing and digital transformation.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Salesforce Marketing Cloud
MAY 8, 2024
How well can you explain (or defend) the way your company compensates sales employees? In today’s world, where pay transparency and compensation fairness are increasingly in the spotlight, sales employees and high-quality job candidates want to know more than just “how” your sales reps are paid. The “why” behind your compensation strategy — your compensation philosophy — is just as critical.
Bannerflow
MAY 8, 2024
The state of in-house marketing in 2022 is all about normality, or at least the “new” normal. In-housing in 2022 is both accelerated, maturing, and adapting to the needs of the many brands who have adopted the strategy.
chiefmartech
MAY 8, 2024
Yesterday we celebrated the 10th annual Stackie Awards as part of #MartechDay. Every year for the past decade, we’ve invited marketers to send in a single slide that illustrates their marketing tech stack and how they conceptualize it. From these entries, we select five “winners” whose visualizations we thought were particularly noteworthy in some way.
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