Thu.May 30, 2024

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Why being active on social media is a win-win for employees and brands alike

Oktopost

In today’s world, social activity goes beyond personal use—it’s a powerful asset for both employees and brands. Using social media professionally offers numerous benefits, boosting brand visibility and enhancing employee engagement. Let’s dive into why encouraging your employees to be active on social media is a win-win for everyone involved.

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Top 10 Social Media Platforms in the Philippines

Spiralytics

In the Philippines, social media isn’t just a pastime—it’s a way of life. With an incredibly tech-savvy population, the country boasts a staggering 86.75 million social media users as of January 2024, making up 73.4% of the total population. These figures underscore just how deeply integrated social media is in Filipinos’ daily lives.

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Building Sales Opportunities with the NHS: Harnessing the Power of Outbound Calling

SalesGrape

Securing sales opportunities with the National Health Service (NHS) represents a significant growth avenue for businesses in the healthcare sector. Given the size and scope of the NHS, creating inroads can be challenging, yet immensely rewarding. Outbound calling emerges as a crucial strategy in this endeavour, enabling businesses to connect directly with decision-makers and stakeholders.

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The Evolution of Content Syndication: Unveiling the Trends, AI Integration, and What to Expect

PureB2B

The post The Evolution of Content Syndication: Unveiling the Trends, AI Integration, and What to Expect appeared first on DemandScience.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Emarsys Omnichannel & AI Masterclass – 3 sessions you won’t want to miss by Emarsys

Martech

From fireside chats to expert-led sessions featuring digital leaders who are blazing a trail in the world of omnichannel marketing, this year’s Emarsys Omnichannel and AI Masterclass is packed full of insights that will leave you buzzing with new ideas. In this article, we’re going to take a look at three key sessions from the likes of Home Depot, Colgate-Palmolive and Kellanova that you won’t want to miss.

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Guiding B2B marketers through FCA’s social media regulations

B2BMarketing.net

No one can deny just how pervasive (or invasive) social media has become in our everyday life, and B2B is no exception. However, with great power comes greater responsibility, particularly when it comes to financial promotions. Recently, the Financial Conduct Authority (FCA) has taken steps to ensure that the rules surrounding financial promotions are upheld in the realm of social media.

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Best Practice Customer Experience Team Design

Genroe

Best practices for building a high-performing customer experience (CX) team: Insights from top CX leaders. The post Best Practice Customer Experience Team Design appeared first on Genroe | Customer Experience | Net Promoter Score.

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Aggregated response curves are here!

ScanmarQED

strataQED just got better with our latest release 2024.2 Want to view your response curves on an annual or quarterly basis? Or perhaps even based on your latest campaign? Our new release 2024.2 of strataQED includes the ability to do just that. If you want to check it out, simply navigate to the Response Curves tab in your software and select the new Curve Method drop-down and choose Aggregated.

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How a Leading SaaS Company Won Big by Focusing on Growing Existing Accounts

Mereo

In 2020, Resurgens Technology Partners, a prominent private equity firm, triggered the final piece of merging together three leading business continuity and resilience companies. With each of their company’s strengths combined, they could offer a powerful all-in-one platform for their customers that had never before been seen in this historically fractured industry.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission