Wed.Jan 18, 2012

Trending Sources

Is New Google like the New Coke?

grow - Practical Marketing Solutions

A guest post by {grow} community member Helen Brown. Let me tell you a story: Back in the 1980s there was a brand war, and it was a big deal at the time. Named the Cola Wars, it was a knock-down, drag-out fight to decide which of the two mega brands of cola was better, Coke or Pepsi. Both felt that neither could survive while the other lived, and you, the consumer, had to choose. It was huge.

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30 Thought-Provoking Lead Nurturing Stats You Can't Ignore


We've got some news for you, inbound marketers, and it might come as quite a shock: your job doesn't necessarily stop at lead generation (GASP!). Just because a website visitor has downloaded your awesome ebook or registered for your informative webinar doesn't exactly mean he or she is ready to chat with one of your sales reps and jump right into a purchasing decision. Image Credit:

How to Use LinkedIn to Generate and Qualify B2B Leads

Modern B2B Marketing

by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. LinkedIn enables brands to offer bite size chunks of content that support business objectives. To better understand LinkedIn’s value, it’s useful to understand its usage patterns.

Website Evaluation Comes Before Site Redesign

Industrial Marketing Today

Many manufacturers and industrial companies consider a website redesign during Q1. The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). You know your industrial site needs a major makeover but diving right into a site redesign without first doing a website evaluation or a site audit can be a costly mistake. Poor SEO and conversions are the symptoms that are obvious to you. Only an in-depth website evaluation can diagnose the underlying causes.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

More Trending

Customer Case Studies: Are We Just Being Lazy?

Stories that Sell

I'm bored. I've read one too many customer case studies that just don't try hard enough. The latest offender: a feature on a frequent flyer in an airline inflight magazine that will remain nameless. The back story. This past weekend I traveled to Phoenix to cheer family on in a half marathon. While perusing the inflight magazine, I was pleased to see a customer story. " Wow, not good.

6 Ways to Create and Share B2B Social Media Content Without a Blog

Social Media B2B

One of the best ways to use social media to drive traffic to your B2B website is to create a blog on your website and publish relevant articles to your prospects and customers. Rather than posting this content only on your social media channels, it is hosted on a site that you control. And you can use your social channels to share your content and bring visitors to your site. For some organizations it is not currently possible to create a blog, but B2B marketers are still interested in creating and sharing content. Here are six ways to create and share content without a blog. Email. YouTube.

Winning the Attention Game in Content Marketing

WindMill Networking

Optimize Story, Wrapper and Delivery Mechanisms to Break Through and Achieve Your Goals. I started the first column in this series with the decidedly uncontroversial statement: Content is King. The truth is, I don’t really believe these words. In my opinion, content is no longer king. In fact, it is quickly becoming a commodity. So, how does one win the attention game in content marketing?

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Savvy Speaks: How Do You Market YOURSELF?

Savvy B2B Marketing

We've all heard the old saying, "the cobblers children have no shoes." " As busy freelance writers and marketers it's easy to let your self-marketing slide. This week the Savvy Sisters share their tips and tricks for staying on track with marketing your freelance services. Focus on the Work. Heather. Sharpen the Saw. I am a natural networker. A social butterfly if you will.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Taking Advantage of Digital Marketing Trends 2012 and Beyond

Content Marketing Today

Just When You Hoped Things Might Slow Down, They Speed Up. The smart folks at understand the need to make these rapidly changing trends understandable and actionable. What words come to mind when thinking about the digital marketing landscape? Complicated? A deep morass? Or a land of opportunity? Shifting priorities and increased competition have not made life any easier.

7 Terrific Ways to Use Social Media for Instant Feedback


Social media moves at the speed of light, and marketers have done an admirable job at keeping pace. Now that you have your social media bearings in this fast-paced inbound marketing world, consider another use for social media: collecting critical feedback that advances your business objectives quickly. So we thought we'd share them with you! Collect Product Feedback. Host a Focus Group.

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You Oughta Know Inbound Marketing

Content Marketing Today

Who Knew How Hard It Was to Be An Outbound Marketer? Rebecca Shares Her Pain Musically for Our Amusement. This may go down with Old Man River as a classic song of pain and suffering. The Outbound Marketer’s Lament. Content Marketing News Online Video

2 Examples of How Non-Profit Content Marketing Should Work [and grab a tissue]

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Joshua with his LEGO bricks at age Six. As many of you regular readers know, my oldest son Joshua was diagnosed with autism at two years of age (Joshua is now 10). At the age of three, he could barely speak. Today, Joshua would be considered “high-functioning” autistic, which means that, if you don’t look closely, you may not notice he actually is a child with autism.

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

What Does Marketing Do?


Internal multimedia presenation on what the end to end marketing function does inside one particular comapny. Management Marketing brand demand function marketing organization team

10 Blog Posts to Get You Up and Running this Year

Sales Intelligence View

Welcome to the year 2012! I hope the first couple of weeks is everything and more you could have hoped for in terms of sales and getting jazzed for a fresh start. I compiled a list of some blog posts I thought you all might find interesting. They outline a lot of really great best practices to get you up and running this year. For those who didn’t quite hit your marks last year, now might be a good time to start switching things up a bit. Spend the morning or afternoon reading these from some truly influential figures in sales. 12 Ways to Increase Sales – Inc. – Salesopedia.

The Newsonomics of the Long Good-Bye: Kodak’s, Sears’ and Newspapers – Ken Doctor – Seeking Alpha

Content Marketing Today

No old-world icon is safe. Just in recent weeks, both Kodak and Sears have percolated back into the news, offering headline writers a dilemma borrowed from the classic Saturday Night Live Weekend Update line, “Generalíssimo Francisco Franco is still dead.”. How long have these companies been dying? Ask an American in 1990 if he could imagine a world without Kodak.

How to Overcome the 7 Most Crippling Blogging Challenges


We hear it all the time: "I know blogging is important, but." "But But I don't have any time." "But But I can't write." But, but, but. Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. I don't know how to design my blog.". For example, or

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Fight Internet Censorship

B2B Memes

I have nothing particularly insightful or original to add in the case against Internet censorship represented by the bills up before congress, SOPA and PIPA, but not to say something today would be too miserable an omission to live with. ” For many more links, you can visit the one unblacked-out page on Wikipedia today (found through Rex Hammock’s likewise blacked-out site.).

Facebook Launches Much-Anticipated Open Graph Applications


Sick of reading about all this SOPA brouhaha? How about a news story marketers can actually get behind? We had an idea Facebook would start rolling out the new Open Graph apps in January when Facebook announced it was starting to accept submissions for Open Graph actions from developers. Well, it looks like they're here! What Are Open Graph Applications? Awesome News for Marketers! Helloooo leads!

Blog Content Marketing Impacts 69% of Women’s Tech Purchases

Content Marketing Today

Content Marketing Beats Social Media. A report from BlogHer suggests that tech businesses targeting American women can be most effective with blog content marketing. Content marketing campaigns including blogs can be especially useful for consumer electronics companies targeting women. A report from BlogHer found that 69 percent of adult females in the U.S. Via

4 Free “Cheat Sheets” on B2B Demand Generation from Find New Customers | No registration needed

Fearless Competitor

The b2b demand generation company Find New Customers is pleased to share free “7 Keys cheat sheets” on important topics in. B2B demand generation. They all are 100% free with no registration needed. Just click the links below. 7 Keys to Social Media Success. A simple 2 page guide to getting results from social media. 7 Keys to B2B Lead Nurturing Success. A simple 2 page guide to critical elements in lead nurturing. 7 Keys to B2B Lead Scoring Success. A simple 2 page guide to ensure only qualified opportunities go to Sales. Eliminate time wasted on unqualified names.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

INFOGRAPHIC: Social Media is Still Growing

Client Bridge

From Fresh Consulting, here's an infographic that shows how much the biggest players in social media grew in 2011. View Original Article

How to Split-Test Your Facebook Ads to Maximize Conversions


It’s tough to nail down a successful Facebook advertising strategy unless you do some testing. However, testing Facebook ads, with all their nuances and constant updates, might seem scary. In this post, we'll walk you through the basics and functions of Facebook ad split-testing. Understanding Facebook Ad Campaigns. In the Facebook Ads Manager, you arrange your ads into campaigns.


Turning Funny New Year Resolutions into Serious Business Marketing

Tomorrow People

How to turn funny New Year resolutions into serious business marketing. Wondering what you can do to make your business marketing more effective in 2012? Here’s a thought. Apply funny or daft new year resolutions to develop a wider range of marketing ideas. Now is a great time to brainstorm your most weird, wacky and funny new year resolutions to help get your marketing work harder.

Inside Sales Reps: How Is Your Relationship With Your Sales Team?

Sales Prospecting Perspectives

Sales Prospecting Perspectives in pleased to bring you another guest post from one of our newer BDRs, Kim Staib. Our Corporate Development and Sales team do a fantastic job of finding and signing new clients for AG. As part of that process, a potential client (or even an existing one) will occasionally ask to have a conversation with a Business Development Rep (aka AG’s Inside Sales Reps) to get a “lay of the land,” so to speak. I was recently asked to speak with a potential client regarding what we do and how we do it at AG Salesworks.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

8 Ways to Leverage Social Media Beyond Social Networks


More and more marketers are recognizing the importance of incorporating social media into their marketing mix. And if you’re still on the fence, consider the facts that 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it. In addition, companies that use Twitter average 2x more leads than those that don’t. But are you considering all the various ways you can effectively leverage social media? Here are 8 great ways to start extending the power of social media beyond their individual websites. News & Notes

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B2B Demand Generation Expert Brian Carroll to appear on Mad Marketing TV

Fearless Competitor

Mad Marketing TV – the most TV-like show in the industry is fortunate to have world-class guests. One of those is Brian Carroll. We’re honored to have Brian on our show. Brian Carroll. Brian is the CEO of InTouch and the former President of Carroll Communications. magazine, Marketing News, DM News, Marketing Profs, MarketingSherpa, Software CEO and Rain Today.

New year, new PA job

Business Growth Development

Many people will have made New Year’s resolutions. Some will involve losing weight, others might try to cut down on their alcohol intake and some may have pledged to call their mum more often. One of the most common resolutions is to get a new job. So many people make this promise but in reality, few see it through. That’s not the case for you, though, is it? Business