Wed.Jan 18, 2012

Trending Sources

Is New Google like the New Coke?

grow - Practical Marketing Solutions

A guest post by {grow} community member Helen Brown. Let me tell you a story:  Back in the 1980s there was a brand war, and it was a big deal at the time.  Named the Cola Wars, it was a knock-down, drag-out fight to decide which of the two mega brands of cola was better, Coke or Pepsi.  Both felt that neither could survive while the other lived, and you, the consumer,  had  to choose.  Every.

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30 Thought-Provoking Lead Nurturing Stats You Can't Ignore


We've got some news for you, inbound marketers, and it might come as quite a shock: your job doesn't necessarily stop at lead generation (GASP!). Just because a website visitor has downloaded your awesome ebook or registered for your informative webinar doesn't exactly mean he or she is ready to chat with one of your sales reps and jump right into a purchasing decision. Image Credit:

No more SEO worries for dynamic content?


Image via Wikipedia. If you care about how your site is found in organic search, you must spend some of your time thinking about search engine optimization (SEO). In the olden days (2005), certain kinds of content had no shot of showing up in the search index (and thus, could never be found). Not quite. I don’t want to downplay the amazing strides that have been made by the Googlebot.

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How to Use LinkedIn to Generate and Qualify B2B Leads

Modern B2B Marketing

by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. LinkedIn enables brands to offer bite size chunks of content that support business objectives. To better understand LinkedIn’s value, it’s useful to understand its usage patterns.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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2 Examples of How Non-Profit Content Marketing Should Work [and grab a tissue]

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Joshua with his LEGO bricks at age Six. As many of you regular readers know, my oldest son Joshua was diagnosed with autism at two years of age (Joshua is now 10). At the age of three, he could barely speak. Today, Joshua would be considered “high-functioning” autistic, which means that, if you don’t look closely, you may not notice he actually is a child with autism.

State of Social Media Marketing Report | Socialnomics

Content Marketing Today

Awareness, Inc.shares their new annual report on the State of Social Media Marketing – Top Areas For Social Marketing Investment in 2012… You will notice some underlying themes in this report: Executives and senior managers are looking for traction in three key areas – ROI, integration of social with lead generation and sales, and expansion of social presence and reach.

Customer Case Studies: Are We Just Being Lazy?

Stories that Sell

I'm bored. I've read one too many customer case studies that just don't try hard enough. The latest offender: a feature on a frequent flyer in an airline inflight magazine that will remain nameless. The back story. This past weekend I traveled to Phoenix to cheer family on in a half marathon. While perusing the inflight magazine, I was pleased to see a customer story. It's easy to be lazy.

Savvy Speaks: How Do You Market YOURSELF?

Savvy B2B Marketing

We've all heard the old saying, "the cobblers children have no shoes." " As busy freelance writers and marketers it's easy to let your self-marketing slide. This week the Savvy Sisters share their tips and tricks for staying on track with marketing your freelance services. Heather. Sharpen the Saw. I am a natural networker. social butterfly if you will. Stephanie. Jamie.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

7 Terrific Ways to Use Social Media for Instant Feedback


Social media moves at the speed of light, and marketers have done an admirable job at keeping pace. Now that you have your social media bearings in this fast-paced inbound marketing world, consider another use for social media: collecting critical feedback that advances your business objectives quickly. So we thought we'd share them with you! Collect Product Feedback. Host a Focus Group.

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Taking Advantage of Digital Marketing Trends 2012 and Beyond

Content Marketing Today

Just When You Hoped Things Might Slow Down, They Speed Up. The smart folks at understand the need to make these rapidly changing trends understandable and actionable. What words come to mind when thinking about the digital marketing landscape? Complicated? deep morass? Or a land of opportunity? Shifting priorities and increased competition have not made life any easier.

What Does Marketing Do?


Internal multimedia presenation on what the end to end marketing function does inside one particular comapny. Management Marketing brand demand function marketing organization team

You Oughta Know Inbound Marketing

Content Marketing Today

Who Knew How Hard It Was to Be An Outbound Marketer? Rebecca Shares Her Pain Musically for Our Amusement. This may go down with Old Man River as a classic song of pain and suffering. The Outbound Marketer’s Lament. Content Marketing News Online Video

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

10 Blog Posts to Get You Up and Running this Year

Sales Intelligence View

Welcome to the year 2012! hope the first couple of weeks is everything and more you could have hoped for in terms of sales and getting jazzed for a fresh start. compiled a list of some blog posts I thought you all might find interesting. They outline a lot of really great best practices to get you up and running this year. For those who didn’t quite hit your marks last year, now might be a good time to start switching things up a bit. Spend the morning or afternoon reading these from some truly influential figures in sales. 12 Ways to Increase Sales – Inc. – Salesopedia.

The Newsonomics of the Long Good-Bye: Kodak’s, Sears’ and Newspapers – Ken Doctor – Seeking Alpha

Content Marketing Today

No old-world icon is safe. Just in recent weeks, both Kodak and Sears have percolated back into the news, offering headline writers a dilemma borrowed from the classic Saturday Night Live Weekend Update line, “Generalíssimo Francisco Franco is still dead.”. How long have these companies been dying? Ask an American in 1990 if he could imagine a world without Kodak.

How to Overcome the 7 Most Crippling Blogging Challenges


We hear it all the time: "I know blogging is important, but." "But I don't have any time." "But I can't write." But, but, but. Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. First of all, make sure your blog resides on a subdomain or subdirectory of your website.

Fight Internet Censorship

B2B Memes

I have nothing particularly insightful or original to add in the case against Internet censorship represented by the bills up before congress, SOPA and PIPA, but not to say something today would be too miserable an omission to live with. ” For many more links, you can visit the one unblacked-out page on Wikipedia today (found through Rex Hammock’s likewise blacked-out site.).

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Facebook Launches Much-Anticipated Open Graph Applications


Sick of reading about all this SOPA brouhaha? How about a news story marketers can actually get behind? We had an idea Facebook would start rolling out the new Open Graph apps in January when Facebook announced it was starting to accept submissions for Open Graph actions from developers. Well, it looks like they're here! What Are Open Graph Applications? Awesome News for Marketers! Yay, reach! 4.

Blog Content Marketing Impacts 69% of Women’s Tech Purchases

Content Marketing Today

Content Marketing Beats Social Media. report from BlogHer suggests that tech businesses targeting American women can be most effective with blog content marketing. Content marketing campaigns including blogs can be especially useful for consumer electronics companies targeting women. report from BlogHer found that 69 percent of adult females in the U.S. Click  for highlights of the BlogHer Study.

4 Free “Cheat Sheets” on B2B Demand Generation from Find New Customers | No registration needed

Fearless Competitor

The b2b demand generation company Find New Customers  is pleased to share  free “7 Keys cheat sheets” on important topics in. B2B demand generation. They all are 100% free with no registration needed. Just click the links below. Keys to Social Media Success. simple 2 page guide to getting results from social media. Keys to B2B Lead Nurturing Success. simple 2 page guide to critical elements in lead nurturing. Keys to B2B Lead Scoring Success. simple 2 page guide to ensure only qualified opportunities go to Sales. Eliminate time wasted on unqualified names.

INFOGRAPHIC: Social Media is Still Growing

Client Bridge

From Fresh Consulting, here's an infographic that shows how much the biggest players in social media grew in 2011. View Original Article

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

How to Split-Test Your Facebook Ads to Maximize Conversions


It’s tough to nail down a successful Facebook advertising strategy unless you do some testing. However, testing Facebook ads, with all their nuances and constant updates, might seem scary. In this post, we'll walk you through the basics and functions of Facebook ad split-testing. Understanding Facebook Ad Campaigns. In the Facebook Ads Manager, you arrange your ads into campaigns.


Turning Funny New Year Resolutions into Serious Business Marketing

Tomorrow People

How to turn funny New Year resolutions into serious business marketing. Wondering what you can do to make your business marketing more effective in 2012? Here’s a thought. Apply funny or daft new year resolutions to develop a wider range of marketing ideas. Now is a great time to brainstorm your most weird, wacky and funny new year resolutions to help get your marketing work harder.

Inside Sales Reps: How Is Your Relationship With Your Sales Team?

Sales Prospecting Perspectives

Sales Prospecting Perspectives in pleased to bring you another guest post from one of our newer BDRs, Kim Staib. Our Corporate Development and Sales team do a fantastic job of finding and signing new clients for AG. As part of that process, a potential client (or even an existing one) will occasionally ask to have a conversation with a Business Development Rep (aka AG’s Inside Sales Reps) to get a “lay of the land,” so to speak. I was recently asked to speak with a potential client regarding what we do and how we do it at AG Salesworks.

8 Ways to Leverage Social Media Beyond Social Networks


More and more marketers are recognizing the importance of incorporating social media into their marketing mix. And if you’re still on the fence, consider the facts that 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it. In addition, companies that use Twitter average 2x more leads than those that don’t. But are you considering all the various ways you can effectively leverage social media? Here are 8 great ways to start extending the power of social media beyond their individual websites. News & Notes

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

B2B Demand Generation Expert Brian Carroll to appear on Mad Marketing TV

Fearless Competitor

Mad Marketing TV – the most TV-like show in the industry is fortunate to have world-class guests. One of those is Brian Carroll. We’re honored to have Brian on our show. Brian Carroll. Brian is the CEO of InTouch and the former President of Carroll Communications. magazine, Marketing News, DM News, Marketing Profs, MarketingSherpa, Software CEO and Rain Today.

SOPA and PIPA versus? the Internet


Two new anti-piracy bills will go before Congress this month, the Stop Online Piracy Act (SOPA) and the Protest IP Act (PIPA). The internet is buzzing with concern: what are they for and what does it mean for the United States? The House?s Stop Online Piracy Act targets?individual individual internet users that upload or display pirated content and takes action against them as a single entity.

New year, new PA job

Business Growth Development

Many people will have made New Year’s resolutions. Some will involve losing weight, others might try to cut down on their alcohol intake and some may have pledged to call their mum more often. One of the most common resolutions is to get a new job. So many people make this promise but in reality, few see it through. That’s not the case for you, though, is it? Business

8 Tell-Tale Signs You Do (Or Don't) Need Marketing Automation


The topic of marketing automation has skyrocketed on marketers' radars, as evident by the volume of searches over time. But with all the hype over marketing automation or revenue performance management (RPM), some businesses jump too quickly to assume they MUST need this shiny new object. Don't get me wrong - marketing automation tools are great for a lot of companies. Connect with HubSpot

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.