Wed.Jan 18, 2012

Trending Sources

Is New Google like the New Coke?

grow - Practical Marketing Solutions

A guest post by {grow} community member Helen Brown. Let me tell you a story:  Back in the 1980s there was a brand war, and it was a big deal at the time.  Named the Cola Wars, it was a knock-down, drag-out fight to decide which of the two mega brands of cola was better, Coke or Pepsi.  Both felt that neither could survive while the other lived, and you, the consumer,  had  to choose.  Every.

No more SEO worries for dynamic content?

Biznology

Image via Wikipedia. If you care about how your site is found in organic search, you must spend some of your time thinking about search engine optimization (SEO). In the olden days (2005), certain kinds of content had no shot of showing up in the search index (and thus, could never be found). Not quite. I don’t want to downplay the amazing strides that have been made by the Googlebot.

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30 Thought-Provoking Lead Nurturing Stats You Can't Ignore

Hubspot

We've got some news for you, inbound marketers, and it might come as quite a shock: your job doesn't necessarily stop at lead generation (GASP!). Just because a website visitor has downloaded your awesome ebook or registered for your informative webinar doesn't exactly mean he or she is ready to chat with one of your sales reps and jump right into a purchasing decision. Image Credit: Zazzle.com.

How to Use LinkedIn to Generate and Qualify B2B Leads

Modern B2B Marketing

by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. LinkedIn enables brands to offer bite size chunks of content that support business objectives. To better understand LinkedIn’s value, it’s useful to understand its usage patterns.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Customer Case Studies: Are We Just Being Lazy?

Stories that Sell

I'm bored. I've read one too many customer case studies that just don't try hard enough. The latest offender: a feature on a frequent flyer in an airline inflight magazine that will remain nameless. The back story. This past weekend I traveled to Phoenix to cheer family on in a half marathon. While perusing the inflight magazine, I was pleased to see a customer story. It's easy to be lazy.

2 Examples of How Non-Profit Content Marketing Should Work [and grab a tissue]

Junta 42

Joshua with his LEGO bricks at age Six. As many of you regular readers know, my oldest son Joshua was diagnosed with autism at two years of age (Joshua is now 10). At the age of three, he could barely speak. Today, Joshua would be considered “high-functioning” autistic, which means that, if you don’t look closely, you may not notice he actually is a child with autism.

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Winning the Attention Game in Content Marketing

WindMill Networking

Optimize Story, Wrapper and Delivery Mechanisms to Break Through and Achieve Your Goals. started the first column in this series with the decidedly uncontroversial statement: Content is King. The truth is, I don’t really believe these words. In my opinion, content is no longer king. In fact, it is quickly becoming a commodity. So, how does one win the attention game in content marketing?

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State of Social Media Marketing Report | Socialnomics

Content Marketing Today

Awareness, Inc.shares their new annual report on the State of Social Media Marketing – Top Areas For Social Marketing Investment in 2012… You will notice some underlying themes in this report: Executives and senior managers are looking for traction in three key areas – ROI, integration of social with lead generation and sales, and expansion of social presence and reach.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

7 Terrific Ways to Use Social Media for Instant Feedback

Hubspot

Social media moves at the speed of light, and marketers have done an admirable job at keeping pace. Now that you have your social media bearings in this fast-paced inbound marketing world, consider another use for social media: collecting critical feedback that advances your business objectives quickly. So we thought we'd share them with you! Collect Product Feedback. Host a Focus Group.

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Taking Advantage of Digital Marketing Trends 2012 and Beyond

Content Marketing Today

Just When You Hoped Things Might Slow Down, They Speed Up. The smart folks at CMO.com understand the need to make these rapidly changing trends understandable and actionable. What words come to mind when thinking about the digital marketing landscape? Complicated? deep morass? Or a land of opportunity? Shifting priorities and increased competition have not made life any easier.

Savvy Speaks: How Do You Market YOURSELF?

Savvy B2B Marketing

We've all heard the old saying, "the cobblers children have no shoes." " As busy freelance writers and marketers it's easy to let your self-marketing slide. This week the Savvy Sisters share their tips and tricks for staying on track with marketing your freelance services. Heather. Sharpen the Saw. I am a natural networker. social butterfly if you will. Stephanie. Jamie.

You Oughta Know Inbound Marketing

Content Marketing Today

Who Knew How Hard It Was to Be An Outbound Marketer? Rebecca Shares Her Pain Musically for Our Amusement. This may go down with Old Man River as a classic song of pain and suffering. The Outbound Marketer’s Lament. Content Marketing News Online Video

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

10 Blog Posts to Get You Up and Running this Year

Sales Intelligence View

Welcome to the year 2012! hope the first couple of weeks is everything and more you could have hoped for in terms of sales and getting jazzed for a fresh start. compiled a list of some blog posts I thought you all might find interesting. They outline a lot of really great best practices to get you up and running this year. For those who didn’t quite hit your marks last year, now might be a good time to start switching things up a bit. Spend the morning or afternoon reading these from some truly influential figures in sales. 12 Ways to Increase Sales – Inc. – Salesopedia.

The Newsonomics of the Long Good-Bye: Kodak’s, Sears’ and Newspapers – Ken Doctor – Seeking Alpha

Content Marketing Today

No old-world icon is safe. Just in recent weeks, both Kodak and Sears have percolated back into the news, offering headline writers a dilemma borrowed from the classic Saturday Night Live Weekend Update line, “Generalíssimo Francisco Franco is still dead.”. How long have these companies been dying? Ask an American in 1990 if he could imagine a world without Kodak.

What Does Marketing Do?

Marketing-Gimbal

Internal multimedia presenation on what the end to end marketing function does inside one particular comapny. Management Marketing brand demand function marketing organization team

Facebook Launches Much-Anticipated Open Graph Applications

Hubspot

Sick of reading about all this SOPA brouhaha? How about a news story marketers can actually get behind? We had an idea Facebook would start rolling out the new Open Graph apps in January when Facebook announced it was starting to accept submissions for Open Graph actions from developers. Well, it looks like they're here! What Are Open Graph Applications? Awesome News for Marketers! Yay, reach! 4.

Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

Fight Internet Censorship

B2B Memes

I have nothing particularly insightful or original to add in the case against Internet censorship represented by the bills up before congress, SOPA and PIPA, but not to say something today would be too miserable an omission to live with. ” For many more links, you can visit the one unblacked-out page on Wikipedia today (found through Rex Hammock’s likewise blacked-out site.).

How to Overcome the 7 Most Crippling Blogging Challenges

Hubspot

We hear it all the time: "I know blogging is important, but." "But I don't have any time." "But I can't write." But, but, but. Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. First of all, make sure your blog resides on a subdomain or subdirectory of your website.

Blog Content Marketing Impacts 69% of Women’s Tech Purchases

Content Marketing Today

Content Marketing Beats Social Media. report from BlogHer suggests that tech businesses targeting American women can be most effective with blog content marketing. Content marketing campaigns including blogs can be especially useful for consumer electronics companies targeting women. report from BlogHer found that 69 percent of adult females in the U.S. Click  for highlights of the BlogHer Study.

4 Free “Cheat Sheets” on B2B Demand Generation from Find New Customers | No registration needed

Fearless Competitor

The b2b demand generation company Find New Customers  is pleased to share  free “7 Keys cheat sheets” on important topics in. B2B demand generation. They all are 100% free with no registration needed. Just click the links below. Keys to Social Media Success. simple 2 page guide to getting results from social media. Keys to B2B Lead Nurturing Success. simple 2 page guide to critical elements in lead nurturing. Keys to B2B Lead Scoring Success. simple 2 page guide to ensure only qualified opportunities go to Sales. Eliminate time wasted on unqualified names.

5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

INFOGRAPHIC: Social Media is Still Growing

Client Bridge

From Fresh Consulting, here's an infographic that shows how much the biggest players in social media grew in 2011. View Original Article

How to Split-Test Your Facebook Ads to Maximize Conversions

Hubspot

It’s tough to nail down a successful Facebook advertising strategy unless you do some testing. However, testing Facebook ads, with all their nuances and constant updates, might seem scary. In this post, we'll walk you through the basics and functions of Facebook ad split-testing. Understanding Facebook Ad Campaigns. In the Facebook Ads Manager, you arrange your ads into campaigns.

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Before Deep Diving Into B2B Social Media Marketing.

B2B Ideas @ Work

As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. In most cases it makes sense for our clients to be blogging, providing white papers, case studies, video and other content that will be helpful to their customers and prospects. To be successful in social media, it helps to be human. Create a clear, consistent identity for those who will be representing your business, and approach social media first as a good listeners. Finding your customers online is the key. Answer questions and participate in discussions.

Turning Funny New Year Resolutions into Serious Business Marketing

Tomorrow People

How to turn funny New Year resolutions into serious business marketing. Wondering what you can do to make your business marketing more effective in 2012? Here’s a thought. Apply funny or daft new year resolutions to develop a wider range of marketing ideas. Now is a great time to brainstorm your most weird, wacky and funny new year resolutions to help get your marketing work harder.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.