writing 
Tony Zambito
FEBRUARY 27, 2022
As of this writing, Ukraine and its capital of Kyiv have not fallen or capitulated. What the current state does tell us is that leadership must shift from a mindset of wanting precise certainty when making decisions. To that of accounting for a high degree of uncertainty when making decisions.
Tony Zambito
FEBRUARY 21, 2022
I liked what Jennifer Stanley of McKinsey has been writing about an omnichannel approach to B2B. Led by insight and understanding about their buyers and customers. And, re-evaluate structure based on their abilities to serve buyers and customers. She and her colleagues have been noting that “omnichannel is here to stay” in B2B.
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Tony Zambito
MARCH 2, 2022
As of this writing, we are beginning to see some oil companies begin to respond. Do corporations stop purchasing minerals and resources mined in Russia? In other words, if customers and shareholders demand ESG accountability, are corporations willing to make the sacrifice it will mean?
Tony Zambito
APRIL 14, 2010
We give much kudos to David for writing the chapter he did in his book and he is a great ambassador for putting buyer personas into practice. Here is what is bugging me though of late. I like to add that some going so far to even misquote David from his very own book.
Tony Zambito
NOVEMBER 10, 2011
Writing content that makes the experience vision and the artful direction required come alive for buyers. The focus becoming one of creating content that fits into the overall vision of the experience and discovering, just as scriptwriters write in pauses and silence, that less can be more.
Tony Zambito
AUGUST 16, 2010
Will business historians in the future write about the year 2010 being the defining moment that brought on the advent of social media and digital marketing into the mainstream? Will we look back on this year as the defining moment when marketing was transformed like never before?
Tony Zambito
APRIL 27, 2011
. Stories and scenarios rooted in context will be closer to this level of realism and allow an organization to be creative about how to help its social buyer persona accomplish goals – as opposed to just fictional story writing. Related articles. Using Context for Social Buyer Persona Strategy (customerthink.com).
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