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Follow the Money: The Primary Responsibility for CMOs

ViewPoint

Since the 2007 recession there have many articles, white papers, e-books, blog entries and traditional books written on Marketing ROI (see the bibliography at the end). Paper: ROI for Marketing: Balancing Accountability with Long-Term Needs by Robert S. https://en.wikipedia.org/wiki/Follow_the_money.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Here are 20 ideas. Generate webinar registrations. Gather market intelligence.

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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

White Papers. Sponsored White Papers, Webcasts, and Downloads. New entries posted to Know Issues, Best Practices and Workarounds wiki. See the latest entries on the Intel wiki >>. Sponsored White Papers, Webcasts, and Downloads. White Papers and Webcasts. White Papers & Webcasts.

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How do you build your library of relevant lead nurturing content? What can you send via email? What can you do via the phone?

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Blogs and Wikis in the Business World. WHITE PAPERS. A white paper for Software Decision Makers. Webcasts |.

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Social Media Marketing Strategies for 2010

Webbiquity

They don’t care about the technical details behind today’s lunch special or a thought leadership white paper on “Solving Your Mid-Day Hunger Issues,&# and are likely to be skeptical of a coupon for a 5% discount on outsourcing a critical IT project or purchasing a key piece of enterprise software. The lessons?

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Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%. Intranet (Finding ROI) White Paper. Intranet 2.0.