ViewPoint

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PowerViews with Matt Heinz: The Quality of Marketing Leads is Abysmal

ViewPoint

They have more than 1,600 original blog posts on their site — a new post seven days a week — and this content drives traffic from Google and from social media. Click to start at this point — I know which companies visit my website, and I wondered how closely Matt followed his site’s traffic. Target the Bigger Companies.

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PowerViews with Kyle Porter: How Can You Sell If You’re Always On?

ViewPoint

He admits the remark was akin to “link bait” and he hoped it would be inflammatory enough to drive traffic. If you write a column that purports to contain the Rosetta Stone of 21 st century marketing, you can’t just sit back and wait for the traffic to flow into your site. But he didn’t completely disown it, either.

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Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013

ViewPoint

Anthony Iannarino, founder of the popular blog The Sales Blog , shares his knowledge on how to create and maintain a successful blog that will drive traffic to your site and generate more leads. Running A Successful Business Blog: Why It Pays to Post. Learn why Anothony says his blog is "an outstanding ROI." Via OpenView Labs.

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Top Three Takeaways from Sales 2.0 – San Francisco #S20C

ViewPoint

Traffic was brisk during well-organized meals, breaks and two receptions. In addition to the SaaS sponsors there were four list/database providers, a few services companies, two talent assessment companies, two training companies and one web/mobile agency rounding out the group.

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Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

Once on the site, they can see the site traffic and number of downloads. They get a count of the number of people reviewing that page, and the podcast description page, as well as the number of clicks to the podcast site. Of course, Jane will check the program content to see if any of it can be used in an upcoming book by the CMO.

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eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset

ViewPoint

If some of it isn’t yours, you’re serving as a traffic generator for others. On the flip side, if you produce great content, your network will serve as a traffic generator for you. What drives social media engagement? Sharing great content. Crafting your own thought leadership content sets your company up as an expert.

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Power Opinions - BANT is BUNK … Revisited

ViewPoint

BANT is not dead in high traffic, SMB offers. . … More buyers self-educate long before they contact a prospective seller.". Craig Rosenberg (TOPO and Funnelholic). "I I believe that this is market dependent. BANT is dead in most complex B2B sales. If the right person has the right pain and is in your target market, work the deal.".

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