Customer Experience Matrix

DECEMBER 30, 2014

But a clever program could deduce satisfaction from things like size of the tip, on-time arrival, problem resolution time, below-average repair costs, and other variables that depend on the product. . - merchant ratings will be increasingly important currency as machines make more decisions and the decisions are driven by ratings.

Planning 120

Planning Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 16, 2006

This quote is from “Buyer Beware: Tips for Getting the Best Agreement from Hosted Application Vendors” available here. The paper concerned with contract terms, not service contracts. Still, it reinforces my point that too much attention is paid to features and functions to the exclusion of everything else.

Enterprise Management 120

Enterprise Management Work Management Service Paper 120

Customer Experience Matrix

SEPTEMBER 20, 2011

I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. These featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. That said, here are highlights from my notes.

Inbound Marketing 120

Inbound Marketing Hubspot Burn Rate Marketing Management 120

Customer Experience Matrix

JUNE 25, 2008

So, having tipped our hat to process, let’s talk about technology instead. Of course, this is true about pretty much any technology, but it’s especially important with lead management because it crosses departmental boundaries.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 8, 2006

This got me to wondering how you would really measure the progress of a concept towards a buzzword tipping point, or whatever you want to call it. My initial benchmark, which I still think is a good one, is a cover on BusinessWeek. The thought here is that represents mainstream business reporting.

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

Customer Experience Matrix

MARCH 11, 2008

I could take this a step further to suggest that once the added value does exceed costs, a “tipping point” is reached and adoption rates will soar. Unfortunately, I haven’t seen this in reality. Nice theory, though.)

Work Management 120

Work Management Ideal Customer Profiles Marketing Management Rules 120

Customer Experience Matrix

DECEMBER 9, 2008

So they system should lead them to explore new features by offering tips or making contextual suggestions. . - even expert users may not make best use of the system if stop learning before they master all its features. At this point, we’re about half way through the notes.

Marketing Automation Services 120

Marketing Automation Services Demand Generation User-Generated Content Customer Surveys 120

Customer Experience Matrix

MAY 5, 2023

Pro tip: it’s easier to predict things that have already happened.) The potential benefits are huge, the path from separate bots to an integrated system is an incremental progression, and some people are already moving in that direction. The emergence of an AI-driven marketplace to replace conventional human buying is much less certain.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Copywriting 177

Customer Experience Matrix

MARCH 3, 2017

CaliberMind draws on its individual-level profiles to push personality insights, engagement tips, and content recommendations to sales people. Content recommendations and engagement tips to sales people make it a sales enablement system, which is an uncommon combination with a CDP. Push results to other systems.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Customer Experience Matrix

JANUARY 14, 2019

13 Ipsos+Medallia, The Customer Experience Tipping Point, 2018. Primarily executive/senior management at large enterprises. 11 Heinz Marketing, State of Revenue Marketing, 2018. 241 B2B marketing executives, primarily small to mid-size companies. 12 Infosys, Endless Possibilities with Data, 2018. 8,002 consumers in U.S., UK, France, Germany.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Customer Experience Matrix

SEPTEMBER 13, 2023

But probably the most important pro tips are: base your selection on requirements that are directly tied to your business needs, and ensure you keep all stakeholders engaged throughout the entire selection process. I won't go into how to do that right now.

Work Management 149

Work Management Marketing Management Ideal Customer Profiles Paid Search Agency 149

Customer Experience Matrix

OCTOBER 2, 2011

Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. The conference yielded a clear picture of HubSpot’s business strategy for the coming year.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Work Management Hubspot 120

Customer Experience Matrix

OCTOBER 23, 2015

Powerful as they are, emotions can only tip the balance if the rational choice is close. But everything new will take up at least some time and money, so there’s still some need to get the buyer excited enough to make the extra effort. This brings us back to the lizard. I’m not saying all marketing should be emotional.

Barriers 120

Barriers Account Based Marketing Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

JANUARY 18, 2015

Marketers will soon reach a tipping point (or maybe they already have) where they realize they must abandon cookies and move on to other approaches such as device identification or external identity databases. Again, the need for this has been obvious and some major investments have already been made.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

Customer Experience Matrix

AUGUST 3, 2007

The general topic of diffusion of innovation has always intrigued me, and it would be fun to map QlikView against the usual models (hype curve, chasm crossing, tipping point, etc.) in a future post. Perhaps I shall. But I think it’s important to first explain exactly just what makes QlikView so good.

Case Studies 120

Case Studies Vendors Case Study Wikipedia 120

Customer Experience Matrix

APRIL 2, 2007

But these two metrics are just the tip of the iceberg. The rate at which this is occurring can, of course, be used to make specific predictions about future growth (or decline, as the case may be).

Forecasting 120

Forecasting Distribution Validation Acquisitions 120

Customer Experience Matrix

SEPTEMBER 3, 2012

I’ve just ended my six month tour as VP Optimization at LeftBrain DGA, and am now returning full time to my usual consulting, writing, and general shenanigans. It was fun to work again as a hands-on marketer. Here are some insights based on the experience. lots of content.

Multivariate analysis 120

Multivariate analysis B2B Marketing Planning B2B 120

Customer Experience Matrix

MAY 1, 2018

Certainly Google, Amazon , and others are tip-toeing quietly in background hoping not to be noticed. Business as Usual for Everyone Else How much of this is unique to Facebook and how much reflects a fundamental change in attitudes towards data privacy? That could radically shift how much data marketers collect and what they can do with it.

Privacy 159

Privacy Facebook Personalization Paid Search Agency 159

Customer Experience Matrix

DECEMBER 19, 2016

About eighteen months ago I started presenting a scenario of a woman named Jane riding in a self-driving car, unaware that her smart devices were debating whether to stop for gas and let her buy a donut.

Work Management 120

Work Management Marketing Management Guerilla Marketing Tips 120