Direct Response Coach

APRIL 25, 2015

Which direct mail strategy is better? The post A Two-Tiered Direct Mail Strategy appeared first on McCarthy and King Marketing. Frequent mailings to the same audience or fewer mailings (maybe just one) to a broader audience? Well, they [.].

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Business Direct Marketing 100

Direct Response Coach

MARCH 21, 2014

The post Why your market universe size dictates your strategy appeared first on McCarthy and King Marketing. Put another way, how many people in your market universe could actually buy this product or service? I ask this not to determine how big of a budget they will need – or how big of sale I [.].

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Lead Nurturing Lead Generation 100

Direct Response Coach

JUNE 24, 2013

Many marketing executives like to keep things simple: Find a marketing strategy that works – and repeat. The post Market Segmentation: Different customers need a different strategy appeared first on McCarthy and King Marketing. I subscribe to this approach myself – for the most part. If a particular [.]

Segmentation 100

Segmentation Marketing & Strategy Marketing Strategy Lead Nurturing 100

Direct Response Coach

SEPTEMBER 9, 2014

The post Direct Mail Strategy: Do you see direct mail more as advertising or sales? It was a natural extension for them. They were already creating print advertising. All they needed to do was reconfigure the same creative approach [.]. appeared first on McCarthy and King Marketing.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Copywriting 100

Direct Response Coach

MAY 12, 2020

With the right strategy and mindset, your website also has the potential for serving your target community […]. For the most part, websites are used to showcase a company for its products and/or services. The goal has always been to impress, explain, demonstrate, persuade and, ultimately, to sell.

Marketing Websites 130

Marketing Websites Impressions Communities Marketing Strategy 130

Direct Response Coach

MAY 6, 2017

There are many good reasons to embrace content and inbound marketing as a strategy for building website traffic and generating sales leads. We use it ourselves and believe it’s an important long-term strategy for every business. Note I said long-term – and therein lies the challenge for many organizations.

Inbound Marketing 133

Inbound Marketing Content Marketing & Strategy Organic Leads 133

Direct Response Coach

MAY 24, 2016

For some, SEO is a series of strategies designed to get your web pages to appear on the first page of Google or the [.]. By now, we’re all at least somewhat familiar with the term SEO or Search Engine Optimization. But ask anyone what SEO means to them and you’re bound to hear different answers. The post Have you overlooked Local Search?

SEO 113

SEO Search Marketing Google Optimization 113