Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. Some ways digital marketing improves the “traditional” methods of keeping loyal customers are: Using digital testimonials from happy customers instead of the old “word of mouth”. Eighty-seven.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Hubspot

MAY 16, 2011

Creating content that goes viral is no easy feat. Justin Halpern, on the other hand, hit the word of mouth motherlode with his ' Sh*t My Dad Says ' phenomenon. Justin Halpern, on the other hand, hit the word of mouth motherlode with his ' Sh*t My Dad Says ' phenomenon. Make it Easy to Consume.

Viral Marketing 28

Viral Marketing Word of Mouth Trigger Marketing Curation 28

Convert

NOVEMBER 9, 2020

Everyone wants their YouTube videos to go viral. But, not everyone can have the same success experienced by videos like this one from the Dollar Shave Club, whose story went viral on social media, catapulting the company into a billion-dollar brand. According to recent statistics, YouTube now boasts over 5 billion video views each day.

Viral Marketing 105

Viral Marketing Youtube Video Marketing Optimization 105

Martech Advisor

AUGUST 29, 2019

To gauge how businesses have devised their mobile marketing strategies in 2019, let’s take a look at some statistics compiled by MobileMarketer : Location data has helped boost ad campaigns according to 89% of marketers. 20% of consumers shopped using virtual assistants. Social media accounted for 9.1% Shopping on Social Media.

Mobile Marketing 46

Mobile Marketing Trends Marketing & Strategy Marketing Strategy 46

Vidyard

MARCH 1, 2016

In a recent article by Forbes , it was noted that influencer marketing can function exactly as word of mouth (WOM) marketing with adjoining social media amplification. So maybe you have no interest in reaching celebrity status, but this statistic shows us just how important consistency is when trying to become an influencer.

WOM 50

WOM Video Marketing Planning Advertising Agencies 50

EveryoneSocial

NOVEMBER 19, 2019

This is not to say the reputation of your organization did not matter before, because word of mouth is — and continues to be — a timelessly powerful channel. Too many times, brands that have been around for years feel they are untouchable until something happens and starts going viral online.

Work Management 62

Work Management Marketing Management Lead Scoring Lead Ranking 62

EveryoneSocial

DECEMBER 22, 2021

Word-of-mouth is powerful beyond social media, too, so employee advocacy truly helps build success in all these areas. Because you don’t know who’s going to create the next piece of viral content and how it could positively impact your organization. Check out these user-generated content statistics to see the true impact.

Paid Search Agency 52

Paid Search Agency Work Management Peer-to-peer User-Generated Content 52

Hinge Marketing

APRIL 11, 2014

Here are a couple notable statistics. In other words, for every $1 you put into email marketing, you can expect to get $1.27 Social media is today’s word-of-mouth. You never know whose hand your content could get into that sets it off and makes it viral. Social media. Keep your registration simple.

Contacts 48

Contacts Organization Marketing Budget Word of Mouth 48

Convince & Convert

SEPTEMBER 7, 2010

It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Contently

APRIL 18, 2023

To maximize the effectiveness of their content marketing strategy and ensure a healthy ROI, organizations can benefit from analyzing the latest content marketing ROI statistics and applying best practices for leveraging them. Seventy-one percent of B2B buyers read blog content prior to making a purchase decision.

Lead Ranking 200

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 200

Convince & Convert

MARCH 25, 2010

New YouTube video that goes viral. Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle. A new product launch. A write up on a blog.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 2, 2010

More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? This helps me keep this blog totally advertising-free. I hope to see you logged in at Facebook Success Summit!

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Walker Sands

NOVEMBER 6, 2018

And while “engagement” is a word that’s constantly thrown around, many brands don’t know how to achieve it organically — especially in the face of algorithm changes that affect organic reach. Change isn’t as simple as a post going viral — it takes time. Because it’s the highest form of word-of-mouth.

Social Media 40

Social Media Organization Media PR 40

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

MarketingSherpa claims that online video is a close second to word-of-mouth communication when it comes to influencing key decisions. Here are my recommendations: Early Stage: Generate high interest by sharing viral videos. Replace static ads with viral pay-per-click (PPC) displays. The world, at your ‘tech and call’.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. And thanks to for tippping me off to Compendium. Wasn't aware of it before but sounds like something I need to dig into.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

MAY 13, 2010

It’s not viral unless it is. I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Activate your fans, don’t just collect them like baseball cards. Social media allows big companies to act small again.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

JULY 26, 2010

Which brings up the whole “viral&# aspect of the platform. Here’s how it works: People come to PitchEngine to get the word out about something. The Idea: “Co-op SEO&# The terminology came from one of our developers (Thanks, Dave ), but the model has been in place since our inception.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

JULY 5, 2010

I’ll be back in a couple weeks.

Paid Search Agency 117

Paid Search Agency PR Advertising Agencies Word of Mouth 117

Convince & Convert

AUGUST 10, 2010

If it is, we’ll include it in Viral Heat. Viral Heat data includes location, wherever available. McCann , Viral Heat Did you enjoy this blog post? Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

SendX

SEPTEMBER 21, 2020

The email content is easy to share so it also gives you opportunities for viral and word-of-mouth marketing. Optimize for mobile According to statistics, about 86% of emails are opened on smartphones and tablets. Your email list consists of people who decided that they want to receive emails from you. Measurable.

Paid Search Agency 201

Paid Search Agency Email Marketing Work Management Marketing Management 201

Valasys

SEPTEMBER 20, 2019

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers. But why a Viral Content Strategy is required to begin with? There is no dearth of people who think that monotonous B2B content can’t go viral. In such a scenario “ how to make your content go viral ” can be a tricky question for marketers to answer.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Single Grain

JUNE 9, 2023

Incorporating relevant and compelling statistics into your content helps build trust and positions your brand as an authority in your field. Interactive ads not only capture attention but also encourage social sharing and virality. They provide credibility and demonstrate industry knowledge to your audience.

Advertisements 52

Advertisements Advertising Paid Search Agency Urgency Marketing 52

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. And at the execution level, it’s an important distinction. Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

MKT1

NOVEMBER 16, 2023

Do you have the right budget or traffic to get statistically significant results? Then use lifecycle marketing channels like email, in-product, and even community to expand these accounts and drive referrals. You may have a product marketing/segmentation problem and not a channel problem. Did you wait enough time to see results?

Startups 72

Startups Advertising Channels Marketing Analytics Tools Sales Management 72

Convince & Convert

AUGUST 2, 2012

So, maybe we can kind of smash some of these statistics together to come to some interesting conclusions. But the opportunity for scale is getting your customers to do your jobs for you as advocates, or through word of mouth or sharing , so maybe that’s perhaps the lens that Reggie’s thinking about.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

PureB2B

JANUARY 31, 2019

Moment marketing is a great way to become relevant or go viral for a certain period of time, but sticking to evergreen topics in your niche is a sure way to get noticed no matter what stage of the buying cycle your potential clients are in. If you’re a part of this statistic, it’s time to rethink your landing page strategy.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

Convince & Convert

AUGUST 18, 2010

How can we make a viral video that gets thousands of views? I realize number of friends/followers/likes isn't an important statistic, but if you don't have a few, it's hard to get the stats that do matter. What’s the best way to get the most possible Facebook “likes&# and Twitter followers? One caveat though.

PR 162

PR Social Media Paid Content Media 162

PureB2B

JANUARY 31, 2019

Moment marketing is a great way to stay relevant or go viral for a certain period but sticking to evergreen topics in your niche is a sure way to get noticed no matter what stage your potential clients are in the sales funnel. Don’t take word-of-mouth marketing for granted—it’s still the primary factor behind almost 50% of buying decisions.

Lead Generation 59

Lead Generation Lead Scoring Lead Ranking Generation 59

Directive Agency

APRIL 15, 2022

Social media content doesn’t always mean creating viral videos and memes, although that could work if it aligns with your brand voice and you have the creative capacity. Partnering up with relevant influencers in your niche can be a great way to spread the word about your software. Influencer Marketing. Lead Activity Tracking.

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

Stevens & Tate

JUNE 15, 2023

As more people find value in your content, they’re more likely to share it on social media, generating word of mouth and referrals. They are commonly used to educate, engage and entertain the audience, and when done creatively, they have a good chance of going viral.

Interactive Marketing 86

Interactive Marketing Inbound Marketing Planning Landing Pages 86

Marketing Insider Group

DECEMBER 6, 2022

To put things into perspective, consider the following statistics from Help Scout: Loyal customers are worth up to 10 times as much as their first purchase. Tell them you’d like to send them a free gift for spreading the word about your business. When you invest in customer delight, you invest in your business. The Branded Box.

Loyalty 306

Loyalty Sample Paid Search Agency Social Media 306

Webbiquity

JULY 26, 2010

Social Media Statistics for B2B Marketers , June 21, 2010. CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Debunking the Viral Coefficient , May 15, 2010. Statistics.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

PureB2B

JANUARY 23, 2019

Moment marketing is a great way to stay relevant or go viral for a certain period but sticking to evergreen topics in your niche is a sure way to get noticed no matter what stage your potential clients are in the sales funnel. Don’t take word-of-mouth marketing for granted—it’s still the primary factor behind almost 50% of buying decisions.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

seo.co

FEBRUARY 8, 2023

You can think of it as something akin to word of mouth in advertising, people visit your site because someone else told them to. Not every listicle will be a major hit, but if you develop 10 list articles and one of them goes viral, it’ll be well worth your time and creative energy.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Convince & Convert

APRIL 14, 2010

Are we sayng that the time for vial videos, viral games and facebook applications is over? You might also enjoy this interview series of social media experts: [link] [link] benedetta Hi Jay great post. I agree, helping works, selling doesn't. But what about entertaining?

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130