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SMS Marketing Platforms: Klaviyo vs. Attentive

SmartBug Media

Over the past few years, SMS marketing has emerged as one of the most important strategies for direct-to-consumer and e-commerce brands. Among the many SMS platforms out there, the two most frequently used are Attentive and Klaviyo. What Is an SMS Marketing Platform? Both platforms have benefits that the other doesn’t.

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How to Personally Engage With Your Customers Using SMS Marketing

Vision6

SMS is not a new marketing tool, but there are some marketers that remain hesitant to dip their toes in. This could be because there are some myths and misconceptions surrounding SMS marketing. But for those of you who still find SMS marketing a bit of a mystery, we’re here to explain how it works and the best ways to use it.

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SMS marketing is taking over

DotDigital

That’s the power of SMS marketing. Over the past two decades, SMS marketing has become so ingrained in our lives that we don’t even pause to consider what life was like without it. Specifically in the US, there has been a shift in focus from email marketing to SMS as there have been significant developments in this area.

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HubSpot’s September 2023 releases: The manager’s guide

Martech

This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action. Help your team better understand the purpose of specific reports and workflows at a glance by using the AI Assistant for workflow descriptions (beta) and report descriptions (beta).

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9 Chatbot builders to enhance your customer support

Sprout Social

Your team should be able to efficiently create, deploy and manage chatbots so they can focus on improving the user experience rather than navigating complex software. A high-quality chatbot builder should offer customization options, covering everything from the chatbot’s appearance and conversation style to its workflows and responses.

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Klaviyo Product Update Roundup for February 2024

SmartBug Media

February 2024 Klaviyo CDP is Now LIVE Learn More > Klaviyo Update Details Klaviyo's Customer Data Platform (CDP) is live, offering a robust solution that enhances workflow tool efficiency. This latest update is designed to streamline the process of managing enrollment information directly within the workflow tool.

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HubSpot’s August 2023 releases: The manager’s guide

Martech

The tool is now available on the mobile devices that many social media managers use to do their work. Companies with multiple sales pipelines can experience greater forecasting accuracy now that HubSpot allows users to manage goals and forecasts across all pipelines. with reply management and inbox connectivity.