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How Customer Service can Devastate Your Social Media Plans

Convince & Convert

” Customer service is evolving with the integration of social media. But in order for that to happen, the customer service representatives need to be empowered to solve problems – both in social media, and in real life. ” If you could do a Skype call with any living person, who would it be?

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Social Activator.

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Social Media Authenticity Lessons From Nicki Minaj

Convince & Convert

million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world. But how does one stay engaged with such a large and diverse array of participants across all social networks? If you could do a Skype call with any living person, who would it be? It’s All About Her. With 1,600 brands, 1.2

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Building a Social Team. Holy Social!

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How Sprouts Farmers Market is Serving Up Social Retail Success

Convince & Convert

Social Media Number of the Week: 63% The TV is the top device of choice for FIFA World Cup viewers to follow the games, but smartphones come in second. 63% of smartphone owners say they will be viewing the World Cup on their televisions , according to eMarketer. Social media is fun, so geek out with it.

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Why Human-Curated Content Outstrips Computers Every Time

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Don’t miss the 100th episode of Social Pros, live via Google Hangout ! By generating social media engagement with the content, the playlist can always be changing. Social Media Number of the Week: -11.

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. They also have an amazing free report on the top 50 retail brands’ social media use in 2013. Social Media Stat of the Week: 78% of U.S. How did you get involved with social media?